AI changes our world, and marketing automation is no exception. There are three major areas in which marketing automation companies use AI...
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Tag: marketing automation
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Myths about marketing automation
Although marketing automation has been around for some time now, there are still some misconceptions about this technology. MarketingProfs listed eight of the most popular MA myths.
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How to encourage customers to leave more reviews
Customer reviews play a crucial role when it comes to your company’s reputation and recognizability. They help other people and companies decide to send an inquiry or start cooperation with your business. However, in order to benefit from customer reviews, you need to get many of them and, if possible, regularly. Let’s see how you...
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Three business areas you should automate
Automation can refer to many activities, but you should consider three crucial ones in your company. If you’re considering implementing marketing automation in your business, concentrate on email marketing, recruiting, and data management.
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How martech ups your marketing and customer service game
Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways. Let’s take a closer look at them. Martech comprises many different tools and online platforms that support companies...
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Can you use your website to create an emotional bond with customers?
As it happens, you can! Although a website may not seem like a perfect place to build a bond with your customers (social media should be better, right?), there are at least several ways to build a deeper relationship with your users through this channel. Let’s have a look at them. For starters, you should...
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How to encourage customers to buy more products
When you’re running an online store, selling more products is your obvious goal. The more products you sell, the more money you make, and your business is more stable. What can you do to encourage customers to put more products in their carts? In this post, we have five proven methods for you to test....