B2B Marketing Automation keeps growing rapidly, according to Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide report. In 2015 the revenue of MA systems totaled $1.8 billion, making it the third consecutive year of 50% year-over-year increases.
According to the latest study from Ascend2, 32 percent of marketers rate marketing automation as “very successful” at achieving important objectives such as increasing lead generation and improving lead nurturing. 59 percent rated it as “somewhat successful”.
The latest The Marketing Technology Universe report from Venture Beat confirms iPresso’s position among the world’s best Marketing Automation solutions. That’s yet another global success of the leading Polish Marketing Automation system.
58% of US B2B marketers expect Marketing Automation to deliver ROI, according to a Spear Marketing Group survey. They also count on content marketing (51%) and SEO (36%).
