Do you struggle with optimizing ROI for your marketing activities? There are four universal techniques that will help you deal with this problem. Let’s have a look at them!
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Tag: marketing
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3 marketing trends to follow in 2023
Recently Meta, the company behind Facebook, published a list of their predictions regarding the most important marketing trends in 2023, especially for SMEs but not only. Will you take them into consideration when planning the marketing strategy for 2023?
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What is a buyer persona, and how to create it?
Do you use buyer (or customer) personas in your marketing activities? With them, you can craft more accurate and effective marketing campaigns, develop a more in-depth bond with your customers, and offer them improved CX. Let’s see what there is to know about customer personas.
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Will connected TV (CTV) advertising be bigger than mobile advertising?
It is likely, at least according to research conducted by AppsFlyer. Their Connected TV Trends 2022-23 report shows that 98% of businesses believe that CTV advertising will be bigger than mobile advertising.
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New report: The future of personalized marketing
The company surveyed 100 senior-level marketing executives who shared their opinions on the current state of their own personalized marketing.
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What is and why do you need UGC?
If you’ve never heard that acronym, it stands for user-generated content. It refers to all the content that revolves around brands, companies, products, and services but originates with consumers, not marketers or salespeople. What do you need to know about user-generated content? And what role does it play in your marketing strategy? Let’s find out!...
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AI takes over marketing automation
AI changes our world, and marketing automation is no exception. There are three major areas in which marketing automation companies use AI...