More and more companies adopt an omnichannel approach to stay in constant communication with their target audiences across different channels. However, omnichannel can be time-consuming. And this is where automation steps in the game. By harnessing the power of automation in different forms of communication, personalization, and reacting to various customer processes, your company can save a lot of time and maximize its sales-slash-marketing potential.
FMCG is not the first thing that comes to mind when you think about possible marketing automation applications. However, the truth is marketing automation can help FMCG (and B2C in general) companies reach their customers more effectively and streamline marketing and sales-related activities.