In 2024, the majority of marketing activities happen online. However, the offline world is still there and is vital for many companies, especially retail, FMCG, and service-based ones. If you run such a business, and even perhaps the majority of your sales come from the offline world, can you still utilize marketing automation? The answer is yes! Let's have a look at how a good marketing automation platform can help you combine online and offline marketing.
Nowadays, customer retention is as important as acquiring new customers. Retaining customers not only ensures a steady revenue stream but also helps build a loyal customer base and, as a result, a stable business. The better you are at keeping customers engaged in communication with your brand, the faster your business will grow. And this is something marketing automation can help you with! Let’s see how you can increase customer retention using our platform.
Contact forms are an effective marketing automation tool. An easy-to-implement solution that allows you to effectively generate leads and build a valuable contact database. How to do it in practice?
If you run an online store, customer reviews, both about your store and your products, can help you gain the trust of new customers who are about to place their first order in your store. If you run a medium-sized or large online store, you surely see that gathering those reviews manually is ineffective and time-consuming. With iPresso, you can automate getting customer reviews; let’s see how.
Personalizing your email marketing is the key to increasing engagement and conversions with your audience. One of the most effective tools that can help with this is a customer journey map. This concept allows companies to better understand customer experiences and needs at different stages of their interaction with the brand. In this article, we will discuss what a customer journey map is, how it can be used to personalize email marketing, and how marketing automation can support this process.
Whether you run a school, a university, or an online training/education platform, your success largely depends on whether you can get more students/users on a regular basis. With iPresso, you can optimize this process and get more students on auto-pilot. We have several tools that will enable you to do so. Let’s have a look at them.
Marketing automation is not only a tool to make your work easier, but also a great way to increase the effectiveness of your marketing team. By properly using automation, you can save time, increase customer engagement and generate better results.
