Demand generation is a strategy focused on increasing customer awareness of the company and its offerings. Marketing Automation plays a key role in implementing this strategy, enabling the automation of marketing processes, which allows you to reach the target audience more effectively and build relationships with customers.
Effective customer relationship management is a key element of success. Companies are increasingly using advanced analytical tools that allow them to better understand the behavior of their customers. One of the most effective instruments is RFM analysis.
Let's step into the world of the most annoying and intrusive digital spam you can imagine. Of course, you are now thinking about those annoying and unwanted emails. True, they are a real nuisance, but it is worth noting that spam is not limited to just this one type.
Marketing automation is almost never a lonely island – it works with other tools and platforms in your company to create one fully functional sales and marketing ecosystem. CRM is a good example of a tool that should be integrated with marketing automation. Let’s see what benefits such a combination will give to your company.
Marketing is constantly evolving, adapting to the changing needs and expectations of customers. One of the most fundamental and still important marketing tools is the AIDA model, which focuses on the stages of the customer's purchasing process and is the key to effectively engaging and convincing recipients. Today we will talk about what the AIDA model is and how to use it in marketing. And, of course, how to combine this model with marketing automation.
The past few years have been very difficult for travel companies, primarily because of the recent pandemic. Today, though, things change, and people are more eager to travel. This means that travel and hospitality companies need to buckle up and increase their marketing efforts. And this is where our role begins!
In online marketing, you can measure the effectiveness of advertising campaigns in various ways. One of the key indicators to assess the effectiveness of advertising expenditure is ROAS (Return on Advertising Spend). This is a metric that determines how much profit the funds spent on advertising generate. Let's see what the definition of ROAS is, how to calculate it and why it is such an effective tool.
