Email marketing can be extremely effective. However, for this tool to work flawlessly, you need a well-thought-out plan and an email marketing program to help you achieve your goals. And how can you make sure that’s the case? Perhaps it’s time to audit your email marketing strategy.
Here are the most important things you need to consider:
- Are your email campaigns effective? Don’t look just at open rates; conversions (orders, downloads, queries) are more important.
- Are all the emails in your base correct and up to date? How many bounces do you get per campaign? What can you do to lower that result? Do you always ask for the primary email address?
- Do you use email marketing automation to streamline your efforts?
- Do you work with an external company/agency that can help you with optimizing or analyzing the effectiveness of your marketing campaigns?
There are more elements you ought to consider. Take a look at this list to see how you can up your email marketing game.