Regardless of the type of business you run, conversion plays a key role. It allows us to determine how many customers did what we wanted, e.g. clicked a given link, signed up for a loyalty program, or purchased a product on the website. We will show you how to use marketing automation scenarios to help increase conversions on your website.
What are marketing automation scenarios?
Marketing automation scenarios allow you to construct a path of unique, personalized communication with customers at various stages of the purchasing process. Therefore, they are important if we want to increase conversions in the online store and build long-term relationships with customers.
In iPresso, you can create scenarios step by step using the iPresso Studio Creator, and also use templates that will facilitate their creation and save your time. By using database segmentation, you can target your offer, e.g. only for a given region, and communicate with the customer only through the channel they use most often. In iPresso you also have the option of adding notes to the script. You can then save the analysis of how many people passed through the subsequent stages of the scenario as a transparent funnel report.
We will now look at examples of how to use marketing automation scenarios to increase conversions.
What do you need to do to increase conversions using marketing automation scenarios?
Reach customers through various channels
Multi-channel communication with the customer allows you to send messages to him where he is most active. The channel selection is tailored to the customer, so you do not have to worry that the customer will not be able to read such a message. So you can send him e.g. an e-mail or a push notification during his most active time. This way you can be sure that the customer will receive your offer.
Personalize your content
Use customer segmentation and create personalized marketing campaigns to increase customer interest and willingness to take further actions on the website. If the customer feels that he is treated individually and receives product recommendations tailored specifically to him, he will be more convinced of your brand, so there is a greater chance of a successful purchase. You can also automatically send individual offers and promotions to customers, such as discount codes on their birthdays.
Save abandoned carts
Encourage customers to complete the purchasing process by sending automatic notifications and information that will convince them to return to the website. Thanks to personalization, you can address each customer individually depending on their stage and interest, e.g. by sending an e-mail with the products they have added to the cart and a recommendation to return and purchase similar items.
Send automatic messages
Plan scenarios that will automatically inform customers about special offers and promotions. Also construct scenarios that will be aimed at e.g. learning about the new offer of your online store or subscribing to the newsletter. In this way, you can increase conversion and brand awareness very easily and effortlessly. Customers will therefore think first about shopping in your online store.
In what industries can marketing automation scenarios be used?
Marketing automation scenarios have a wide range of applications, here are some examples:
- E-commerce: online stores can automate to increase conversions, among others: offers, messages and personalized content for customers, marketing campaigns, information sent after purchase
- Finance: Increased conversions will be achieved through automatic transaction notifications and personalized offers, which will contribute to increased customer trust
- Education: Automatic delivery of personalized courses and educational materials will improve the number of customers who click on your link
- Travel: seasonal promotions and last minute offers personalized to the customer will increase conversions
- Medical care: information about new medical services or reminders about medical appointments increase customer confidence.
Summary
Marketing automation scenarios are used to increase website conversions. By using them extensively, you can not only reach customers through many channels, but also automatically send them personalized messages and increase sales.
You can try out marketing automation scenarios, just register here for free and take advantage of a 30-day trial access to our platform.
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