You probably know how important user reviews are, using your products and services. There are many ways to collect customer satisfaction ratings, and with marketing automation it will be quick and convenient. Learn our tips and increase your profits!
Create a form and easily get feedback from customers
Wondering if your latest collection appealed to your audience? Do you perceive a problem in selling your products? Or maybe you just have plans to improve your store and don’t know what to pay special attention to? Forms will allow customers to express their opinions and give their own suggestions, so you will know their needs and adjust your offer accordingly. In iPresso you have at your disposal an intuitive Drag&Drop editor, so you don’t need to know programming and complicated codes. Additional options allow you to personalize the forms to the look of your site, as well as responsiveness, meaning that they adjust according to the type of device (e.g. smartphone, tablet, laptop) and screen size.
Apply NPS surveys
You can easily survey the level of customer loyalty to your company and the services and products you offer. All you need to do is to use NPS (Net Promoter Score). Our platform allows you to conduct such surveys, as well as use the obtained data to segment your audience (those who rate your company the highest can be considered loyal and thanks to marketing automation you will target them with special offers and promotions), or improve your products (you just need to set additional questions, so that when the rating is low, customers can write what their dissatisfaction is due to, which will help you find and fix the problem). This effective way will improve the quality of your business and increase your profits. What’s more, you will display survey reports in your user panel. In iPresso you also have the option to integrate with an external survey management system (including NPS) – Survicate.
Send personalized email and SMS messages to encourage customers to give feedback
Marketing automation allows you to tailor content to your audience, and thanks to segmentation, information can be sent only to specific groups. For example, only people who have purchased a product will receive an email allowing them to add reviews. Of course, you can thus send a shortened link to the survey for all those who do not use email on a daily basis, but they will certainly read the SMS. Don’t have an idea for such a message? Just write: “Hey [Name]! Thank you for using our services. Share your feedback: [Link].” In addition, you can also offer a discount code for those who complete the questionnaire, which will encourage additional people.
Take advantage of Marketing Automation scenarios
Multi-channel communication with customers without the use of marketing automation can be troublesome. MA scenarios allow you to construct sets of actions that will perform depending on the actions taken by a person. You don’t have to check which people have purchased a certain product and manually send all the messages. Scenarios allow you, with the help of a simple iPresso Studio wizard, to plan the specific actions that will be triggered, for example, to people who have purchased a product, you can automatically schedule a thank you message to be sent right away, and then after 24 hours offer to give feedback (through an appropriate SMS or email). After completing the questionnaire, users will receive a discount code to encourage further purchases. There are so many possibilities for creating scenarios that they are sure to be used frequently in your company, regardless of the industry.
Summary
Using marketing automation to gather customer feedback will make it easier to know your customers’ needs and tailor offers to each individual. Thanks to forms and various communication channels, such as SMS and email, conducting surveys is convenient, and the information gained helps you improve your products and services, which contributes to increased sales and higher profits.
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