Do you want to offer your customers the products best suited to their needs? Running an online store, you certainly sell a lot of goods and don’t have time to recommend each user individually, so we have a solution for you! Use pop-ups, recommendation frames and Marketing Automation scenarios and you will increase the value of the shopping cart and sell more!
Use pop-ups and encourage shoppers to take a look at your offer
Although pop-ups can be a nuisance, when properly designed they are the best way to recommend products or display currently discounted goods. With iPresso you can create pop-ups that will trigger a specific action, and you can also set capping (i.e. limit the number of pop-ups displayed per user), so you won’t spam your audience, and you’ll provide only the most interesting suggestions of goods tailored to their needs. You’ll also use pop-ups for site user surveys, so you’ll gain information about the area of interest and better tailor your campaign to a particular customer. For example, you can create a pop-up with the question “Do you want to get a notification about the pre-sale of the New Year’s nail polish collection?” and the answers: “Of course! [Link to sign up for the newsletter]” or ”No, thank you.” Thus, when selling products in an online drugstore, you will know who is more interested in such topics, so you can better tailor recommendations.
What distinguishes recommendation frames
Suggesting the purchase of random items from your store is not the best idea. Someone looking for a new microwave oven, for example, may see recommendations of washing machines on promotion, which in most cases will cause frustration and discourage the purchase. Recommendation frames make it possible to present the proposed products in an attractive form, and at the same time, thanks to segmentation and the use of data collected from the customer, their selection is appropriate for a particular user. Thus, viewers of hair care products can display recommendations for the latest series of conditioners and masks, while buyers of face creams will see suggestions for products in this category. In iPresso, additionally, you can use integration with Vertex AI, and artificial intelligence from Google will select recommended goods for each person based on interests, previous purchases and recently viewed items. This is especially important for e-commerce, but recommendation frames can serve other purposes as well. Such a frame can include short descriptions and photos of your services, and even the most interesting articles and additional materials that new customers can read.
Why you need to automate campaigns with MA scenarios
Marketing Automation scenarios will help you ensure that the right messages are sent and specific actions are executed. In iPresso you will create both basic scenarios and more elaborate ones. With predefined templates and an easy editor, you will set up the exact details of each marketing campaign and tailor it to your contacts through selected tags and specific behaviors. With a variety of blocks (actions, conditions and more) at your disposal, you can easily design your first scenario in just a few moments!
What sample scenario you can use to recommend your products
We’ll tell you what scenario you can use to recommend the most interesting goods from your store to customers:
- Beginning of the scenario – Clicking a specific category e.g. “Terrace furniture” (the customer is looking at things in the category).
- Clicking another category e.g. “Garden Decorations” (customer shows interest in various products, but only related to terrace/garden, so you can determine his/her interests)
- Assigning the tag “Seeker of things for the garden and terrace”.
- Adding the product to the cart – no (the customer ultimately does not buy any goods).
- After an hour, an email is sent with an advertisement for rainproof tables
- Clicking on the link – yes (the customer was interested in your offer)
- Adding the product to the cart – yes
- Pop-up call with recommendation of other products for the garden (if the customer bought a garden table, we can recommend garden chairs from the same collection and accessories, similar to the last browsed)
- Complete the scenario
You have many opportunities to customize scenarios, change them and create new ones based on ongoing ones.
Summary
With Marketing Automation, you have many opportunities for e-commerce product recommendations. A correctly built MA scenario will trigger the appropriate actions and automatically send emails or SMS messages when a user takes your designated action or interrupts the process and does not complete the order, recommending tailored goods. Using multiple tools (such as pop-ups, recommendation frames and contact through the right communication channel) you will reach every customer and encourage purchase, and the average shopping cart value will increase.
Would you like to test these and other marketing automation tools? Sign up here and get access to a 30-day trial of iPresso for free!
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