Artificial intelligence is increasingly being used in our lives. So it’s no surprise that when Google announced a new experimental AI feature in its search engine, it generated a lot of interest. Google AI Overview (formerly called Google Search Generative Experience) is due out soon, so you should know what to prepare for!
What’s all the fuss about, or some highlights about Google AI Overview
Currently, Google AI Overview is available for users from the United States, in other countries it will probably appear in a few months. This additional feature will show a generated summary of responses to a phrase we type into Google’s search engine. Importantly, the AI will match content by applying different algorithms, so that in a few moments we can compare similar products without digging through hundreds of web pages. Of course, AI will also help if we ask for some definition or even ask it to suggest something (such as creating a plan of what we could eat that day along with recipes). The links to the sites from which the AI retrieved the data will be visible and clickable, which will also make it easier to read the whole topic.
Why Google AI Overview could change SEO
The answers generated by Google AI Overview will be visible under the paid results and above the organic results, which has raised a lot of controversy about SEO. This is because there will be no need to scroll down the page and click on the links of further away pages, since all the necessary information will be generated by AI at the top of the search engine. Thus, content creators will have to adapt to the new realities, using popular keywords (appropriate to the topic, of course) and selecting text accordingly. Knowing how Google’s algorithms work and understanding what things will make AI display a product as a suggestion is essential these days.
Will you sell more with Google AI Overview?
It is possible! Of course, if your website has a lot of bugs and customers give mostly negative reviews, the new Google search feature will unfortunately not magically improve the number of buyers. However, you can focus on a couple of things that will help your business come up with Google AI Overview searches:
- Generate content that answers questions – users usually search for content by typing in “How…”, “Why…”, “What’s nearby…”, so by appropriately tailoring your site’s text to such wording, you have a better chance of showing up at artificial intelligence suggestions.
- Use various types of lists and bullet points, presenting content in a short and concise way – algorithms will not consider pages where basic information is hidden or written in scattered places. It’s worth taking care of the text order on the page, and you’ll have a higher probability of being displayed in Google AI Overview.
- Take care of product descriptions – the algorithm will match results to the preferences of a particular user, so the more accurately the goods are described on the page where you can buy them, the better.
- Have a presence on social media and increase visibility – remember that Google AI Overview is just an additional feature, so if your site wasn’t at the top of the search results before, there’s a very slim chance that the artificial intelligence will suddenly start showing your content. You can increase popularity by creating a social media profile and regularly posting posts and videos there to attract new users.
Google AI Overview is perfect for your customers?
Although Google’s new search feature has a lot of advantages, it is important to be aware of possible mistakes made by the artificial intelligence. Google AI Overview often combines popular texts and gathers them into a summary of answers, but does not analyze whether the sources provided are written with irony and humor. For example, in user testing, we found that Google AI Overview pulled information from The Onion, an American site that publishes satirical articles about real and completely fictionalized events. Thus, when asking a question on the search engine, one could receive an AI recommendation to consume rocks during the day because, according to the humorous article, they contain a lot of vitamins and minerals.
Summary
Google AI Overview has great potential and can help you find interesting data in seconds, but you should always analyze it and make sure what sources the artificial intelligence drew information from. With the right content and keywords, you can increase your sales and promote your brand.
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