Do you sell exclusive collections and want to advertise them? Are you looking for ways to encourage customers to buy more? Or perhaps your previous marketing efforts have not been successful? Marketing automation can help you reach your customers and encourage them to take advantage of your offer. Check out how premium brands can use it.
With Marketing Automation you will match recommendations to the user
Every customer has their own preferences. By advertising the same products to everyone, you spend money on ineffective campaigns. After all, you don’t want a buyer of exclusive jackets to see only shoe recommendations all the time. Marketing automation allows you to display personalized, dynamically changing content depending on the specific recipient. In addition, by integrating recommendation frames with Vertex AI you will suggest, among other things, products similar to those viewed by the user and frequently purchased together. Premium brands can use recommendation frames not only to include goods suggested for purchase, but also, for example, short content on how to take care of premium materials.
Take advantage of eCouponing and attract customers with discount codes
You will certainly sometimes offer discounts and special coupons to your recipients. With eCouponing, you will generate a unique pool of codes that you will include in personalized messages. What’s more, you can also, for example, print codes and place them on product packaging as sweepstakes codes. Devotees of luxury cosmetics are sure to add a cream or body lotion with a promo code to their shopping cart, and you will promote your brand.
Create a loyalty program and sell more
Using iPresso you will reward the most active customers. All you need to do is to use the loyalty tools and specify for which activities recipients should receive points. Once you’ve collected enough points, you’ll send out unique discount coupons. With iPresso, you’ll automate reminders for points that are about to expire and encourage customers to reach further thresholds and receive increasingly valuable rewards. Segmentation allows you to send messages only to specific groups of recipients – for example, only to those who have accumulated more than 200 points – so you’ll prepare special messages for the most loyal people with an additional discount coupon. In a similar way, you’ll also encourage those who have signed up for a loyalty program, but don’t do much activity.
Marketing automation to the rescue of abandoned shopping carts
Someone added a product to their shopping cart, but ultimately didn’t buy it? It’s a common occurrence, but with marketing automation you can reduce the number of abandoned processes. You’ll automatically send notifications to users who haven’t finalized their purchases for two hours, for example, which will increase the chance of getting such a customer back. It’s also a good idea to offer a small discount of, say, 5% for the first order, which will further induce them to complete the transaction.
RFM reports will identify customers interested in exclusive products
You sell products at a variety of prices, but can you accurately identify which customers will be interested in the most expensive collections? Use RFM (Recency, Frequency, Monetary) reports to find out who is definitely looking for exclusive products and use your offerings on an ongoing basis. Whenever you have plans to introduce new merchandise, you’ll send relevant communications to interested parties only. There is no point in targeting this type of advertising to people who only choose the cheapest items from your regular offer. Marketing automation will help you reduce spending on ineffective campaigns (because let’s agree that by sending ads to people who are completely uninterested in them every time, you can at best quickly burn through your budget). Instead, it’s better to focus on separating segments with customers who are most likely to benefit from a given offer.
Is a new collection launch coming up? Inform your audience about the upcoming pre-sale
The latest model of an exclusive handbag is about to hit your online store? Of course, marketing automation will allow you to send messages to your extensive contact base in a few moments, but you can additionally create a sign-up form for people who want to get the branded item before others. To such users, you will send a special link with the opportunity to purchase a unique item – even weeks before it arrives in stock. Pre-selling also helps identify customers who are willing to pay more just to be first.
Summary
Marketing Automation can help you sell luxury products and promote your premium brand. No matter what industry you’re in, you’ll find useful tools to run personalized marketing campaigns and communicate with your audience through multiple channels.
Looking for solutions tailored specifically for your business? Try the only Context-based Marketing Automation platform on the market. Click here and provide us with some key information so that together we can choose the tools that best suit your needs.
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