Do you have many stationary stores and wonder how you can do local marketing? At iPresso, we have created something especially for you. GeoPoints will allow you to send promotions to users living near a specific store.
Why do you need GeoPoints?
A multi-day promotion has been launched in stores in one province? Do you want to notify customers about the creation of a children’s zone in one of the stores? Or maybe you want to take advantage of real-time marketing and need tools to notify customers almost instantly about sales in their favorite store? With GeoPoints, you’ll create marketing campaigns for contacts who use a particular store, so you won’t burn through your budget.
Imagine: someone from Liverpool receives an SMS advertisement that for 24 hours only, he has the opportunity to buy products at a reduced price in a store in London. It would be much better if a customer from Liverpool saw local promotions at the nearest store where he or she shops every day. Without GeoPoints, campaigns will be less precise and you will not use the context of distance from a stationary store.
How do I create my own GeoPoints database?
You can create a database by adding points manually, importing them from a file or automatically from the server. You will then assign users to individual locations. You can create different sets of GeoPoints, for example, on the basis of features such as additional facilities, and then prepare and send messages only to the contacts who are most interested in it. You will mark the area of a given collection on a map. What’s more, in iPresso you have the possibility to mark several areas at the same time.
Examples of campaigns using GeoPoints:
- Notifications about events in a specific store – no matter if a raffle is launched only in selected outlets, or a special action with characters of famous fairy tales is in progress, GeoPoints will help you reach customers who live nearby and are interested in such an event.
- Serving customers from abroad – you can identify which outlets have someone in the customer service office who speaks a particular language (e.g. Italian) and target a campaign to customers looking for such points.
- Time-limited promotions – when something runs out, don’t give up! A few hours before the store closes, send a message that only until a given hour can the customer purchase products at a promotional price.
- Information about shopping Sundays – due to the upcoming holidays, the nearest Sunday will be an opportunity to shop? Personalize the message and insert information about the outlet in question, such as opening hours, and get additional customers.
- Reminders about the change of address of an establishment – a banking establishment moves its location? Write relevant messages to all those who live within a 10-kilometer radius of that outlet and notify them of the changed address.
- Online store ads for users far away from stationary points – someone has too far to reach your establishments? GeoPoints will help locate such people and send marketing emails notifying them of the availability of their favorite products in the online store.
- Premiere of new services in selected stores – sometimes a new offer only enters certain outlets. With iPresso, you can easily determine GeoPoints where the news will go, and the surrounding customers will get news about it.
Summary
Your own GeoPoints database helps you create local campaigns and send marketing messages only to people who live within a certain distance from a specific location. In this way, you can communicate in different ways with recipients who store at a particular store or drive to use the services of a single stationary point.
Want to take your local marketing to the next level? Click here and send a short brief, and together we’ll work out the details of our cooperation.
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