Artificial intelligence simplifies many tasks and reduces time, so it’s no surprise that more and more companies are using it for SEO, among other things. Well-chosen tags increase visibility in search engines. Today we’ll take a look at this and see what benefits the use of AI in link tagging can bring.
How do you apply artificial intelligence to SEO in practice?
AI-based tools use advanced machine learning methods to check the quality of content, answers to questions, and consistency with your site’s subject matter. AI works well for automatic content tagging based on semantic analysis, for example. Algorithms analyze competitors’ links, helping to select keywords precisely. What’s more, AI processes the text, images and videos that are on the page and helps with optimization, which contributes to better SEO. AI is also often used to create content itself, which is saturated with keywords and structured to make it easier to read for the viewer.
What are the benefits of link tagging with AI?
Automated link tagging with AI improves data quality and eliminates inconsistent content, and matches recommendations to the user based on the tags. Of course, using AI also saves time. You don’t have to manually analyze and search for links to get a page tagged correctly, and algorithms can process millions of pieces of information in minutes. Tagging links with artificial intelligence comes in handy in many industries, such as e-commerce, where AI checks product descriptions and even customer behavior, such as clicks on the “add to cart” button, and processes the entire purchase path. Manual tagging could lead to chaos and duplication, and would take too much time with an ever-changing assortment. Artificial intelligence can also be used in the travel industry, where assigning tags to all of a travel agent’s tour offerings will allow for better personalization and analysis of the seasonality of given offers.
AI also allows you to detect links leading to non-working pages and those with low traffic. This way you will improve your links and know what mistakes to avoid in the future.
What else should you know about AI-based link tagging?
- AI can translate content and tags into other languages
- Artificial intelligence is helpful in adding tags related to discounts and promotion channels
- Better quality tags contribute to easier data analysis and decision-making to improve actions
- Artificial intelligence can also detect whether a sub-linked landing page has “clean” HTML code without any unnecessary elements
- Based on the tags, you can launch special marketing campaigns, such as displaying personalized pop-ups.
- AI can assign tags in real time
Summary
Link tagging with AI is already being used by many companies. With the help of artificial intelligence, assigning tags is not a multi-hour process. Keywords are selected precisely, facilitating later personalization for customer interests. AI also eliminates errors related to inconsistency and assignment of similar tags that duplicate each other and thus make it difficult to assign to a category.
Artificial intelligence has wide applications not only in SEO, but also in personalized product recommendations. With iPresso Marketing Automation, you will make your customers more curious by showing them products specifically tailored to their needs. Click here and read more about integrating recommendation frameworks with Vertex AI.
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