Why choose iPresso?

As you read our posts, you are sure to see many advantages from using Marketing Automation (MA). Depending on your preferences, you should tailor your automation tools to your industry and choose the right system. In this article, you will learn all about the iPresso platform and see why you should use it in your business.

A few words about our platform

MA is not just automatic emailing, as some people think. It’s about communicating with users through different channels at the right time, as well as segmenting and personalizing content to best suit the recipient. With a personalized approach to each customer, you are able to increase conversions on your site and sell more. The iPresso platform is specifically designed for Context-based Marketing Automation, responding to your users’ needs. A starter dashboard with the most important information, a simple wizard that allows you to send messages through various communication channels, or convenient analytical tools are just some of iPresso’s features.

Tools tailored to your industry

We know how important it is to choose the right elements depending on your business, so at iPresso we have special versions dedicated to different sectors:

• E-commerce – marketing automation has wide applications for online stores. It allows you to communicate with customers, tailor ads for specific products to the user, and analyze campaign results in a simple and clear way. RFM reports allow precise segmentation, by measuring the time of the last transaction, frequency, as well as how much money is spent during shopping. A specially dedicated dashboard presents the most relevant information for e-commerce.

• Finance – iPresso can be used by marketers of banks, insurers, loan and investment companies. SMS notifications will allow you to be reminded in a timely manner about a new offer such as a convenient and fast loan. A simple wizard will allow you to create multi-channel scenarios, often used in the financial sector. Thanks to multi-channel communication you will reach every customer, and you will always have campaign reports at hand in our system.

• FMCG – Marketing Automation blurs the boundaries between online and offline sales, which is extremely important in recent years. Creating loyalty programs, generating unique codes in e-Couponing, collecting data on contacts to better tailor specific messages to them, and creating landing pages with forms are just some examples of iPresso’s use in the FMCG industry.

• Media & Entertainment – Customer communication has never been as simple and effective as with MA. The latest videos can be advertised through personalized pop-ups (specially designed for Smart TV) or emails that will display relevant suggestions to the user. Brief messages will remind the viewer when the next season of their favorite series will be on, as well as encourage them to watch other videos with similar themes. Use product criteria to target specific groups and inform them of an upcoming subscription expiration date, advertise packages that extend the offer selected by the customer, and even encourage former subscribers to return.

• Tourism – want to inform your travel agency’s customers about pre-sales of tours to new destinations? Do you see that a user hasn’t booked a flight, although they were active on the site and showed interest? Or maybe you want to send a thank you message to a person who just rented a room in your hotel? A special version of iPresso Travel is for you!

• Education – if you conduct various types of training or courses (e.g., language courses), you surely know the importance of communication tailored to each customer. With iPresso you will create scenarios, allowing you to perform multiple actions depending on the behavior of a particular user. Someone is undecided and has doubts whether to use your services? Additional materials sent to an email or a personalized discount code will surely encourage newcomers.

Unique functionalities, created just for you

Your customers have different needs, so we are constantly introducing new tools that are useful in different industries. This gives iPresso a technological advantage for you and increases the engagement and loyalty of your users.

• Integration with WhatsApp – this world’s most popular messenger allows you to serve the recipient comprehensively, giving you the opportunity to respond, for example, by selecting the appropriate option next to a question. A higher level of personalization and deliverability of various types of information (e.g. photos or short surveys) makes the customer much more curious about your offer, which will translate into higher conversions and sales.

• Responses to abandoned shopping carts – abandoned processes will no longer spend your sleep at night! Thanks to real-time dispatching and segmentation and personalization of messages, you can create a scenario with specific actions, such as a pop-p on the homepage with a product that a specific person did not buy, or an SMS with a discount code to attract a potential customer.

• Precise communication using GeoPoints – now it is extremely easy to reach customers of local stores. Create your own database of specific points on the map (e.g., stores) to communicate with your audience in a more personalized way and notify them of promotions at the nearest stationary outlet.

• Real Time Marketing with iPresso Satellite – want to adjust marketing campaigns to independent external factors? Now it’s possible! With iPresso Satellite, you’ll send messages when the weather or exchange rates are specific. This is an extremely useful solution when you plan to advertise, for example, a new fall collection. The system will automatically adjust the sending based on the weather in AccuWeather and only those where it is currently raining will receive the information. To others, you can instead send a text message about promotions on summer accessories, which will surely interest them much more.

• Manage multiple data in Feed Manager – store all product information in one place and use it in marketing campaigns. By downloading data from different sources and automatically refreshing, you are sure that the customer will receive an advertisement of available items, along with a personalized recommendation.

• Present your goods or services using recommendation frames – by downloading the current feed (i.e. product data from various sources) and matching the offer to user behavior, you will create frames, suggesting products matched to individual preferences. For example, a customer who bought a crime-themed book from you will see a recommendation frame for other titles in the same series. Remember that you can also show services (such as insurance packages) and even additional materials and tips in this way. 

Summary

With our iPresso platform, you will improve your customer communication and customize the content and form of your message with diverse tools and convenient options. Many years of experience and the choice of iPresso by leaders of various industries shows the importance of mutual cooperation and trust, as well as customized offerings.

If you are wondering what solutions your company might need, contact us! Our team is always ready to help and will be happy to answer all your questions!

Test the iPresso platform today. Start a 30-day trial period and see which MA tools are essential for your business.

Click here and sign up for a free TRIAL iPresso account!