If you’re currently thinking about implementing marketing automation in your business, you surely are also considering potential benefits. Some of them take longer, and some are visible almost immediately. In this post, we’ll mostly focus on the latter ones. Here’s why implementing marketing automation simply makes a lot of sense.
If you are a marketing manager, perhaps you’ve been asked by a company’s management why your company should introduce marketing automation to its business operations. And if you are an owner or c-suite manager, perhaps that’s what you’re wondering right now. Thankfully, we have the answer, and a good one, for that matter!
Here are 10 benefits of implementing marketing automation in your business (even a small one), regardless of its size and market sector:
10 benefits of implementing marketing automation in your business
Improved efficiency
It’s probably the most important benefit of them all, and one that you can see in action really quickly, even within one or two days! Marketing automation helps you reduce or even completely eliminate the time spent on repetitive tasks. This includes:
- Managing email marketing campaigns (think of all the emails you send to your customers every day and how they can be automated)
- Managing your customer base (imagine having all the customer data in one, well-organized place with no additional work)
- Streamlining other communication channels (e.g., push notifications)
- Automating your offers and website content to the needs of different customers
- And much more.
As a result, your marketing team can focus on the most important strategic and creative tasks while the MA software handles everything else that can be automated.
More personalization in your business
Personalization is a true game-changer in your business. With marketing automation, you can segment your audience and personalize messaging, thus making it more effective and relevant to your audiences. Thanks to this solution, you can automate many aspects of personalization and make it more effective without spending a lot of time doing so. Personalized content and offers help you increase CTRs as well as conversion rates, thus making them crucial to your business.
Improved lead nurturing
Marketing automation allows you to create customized workflows that streamline lead generation in different channels and guide leads through the sales funnel on auto-pilot. How is this possible? Primarily by automatically sending targeted information and follow-up messages to the right people. This enables our system to “move” your prospects down the sales funnel without the need for constant manual actions.
Enhanced customer experience (CX)
With marketing automation, a lot of customer-facing elements are not just automated but also more accurate and effective, thus increasing CX in your business. That’s because, with MA, your customers and other recipients can receive timely and consistent communication. This includes everything from welcome emails to post-purchase communication and retargeting making the sales process and communication with your business a seamless experience that contributes to customer satisfaction and loyalty.
Data-driven decision making
Many marketing automation platforms (including iPresso) com with extensive analytics tools giving you far more information about your website’s and marketing channel’s performance. More data allows you to make better, well-thought-out decisions that are based on a solid foundation and not just your hunch. We encourage you to use marketing automation to:
- Optimize your marketing campaigns
- Improve your messaging in different channels
- Eliminate elements and techniques that don’t deliver the expected results
Improved lead scoring
Devoting the same amount of time to every lead is not always a good approach. Many of those leads will never become your customers, how do you know where to focus your efforts? By implementing marketing automation! Again, this is where analytics features come in handy. With this input, your sales efforts can be more focused on prospects that are most likely to convert, thus increasing conversion rates and improving sales efficiency.
Streamlined multichannel
In 2024, marketing is all about being everywhere where your customers are. This means introducing and managing multiple marketing channels – email, SMS, push notifications, on-site communication, etc. With marketing automation, you can streamline the management of all those channels, thus making your multi/omnichannel strategy more effective and easier to oversee.
Higher customer retention
Marketing automation helps you retain more customers and at higher retention rates. The reasons are outlined above – better and timely messaging and reaching out to customers via different channels allows you to stay in touch with them, which, in turn, helps you retain them for longer and build more meaningful relations with your target audience.
Scalability
While scaling your business can take some time, with marketing automation, you introduce scalability to your business almost immediately. The truth is that marketing automation as a business tool is fully scalable. It will help you whether you have one employee and ten customers or hundreds of employees and thousands of customers all over the world. If you’re seriously thinking about growing your business, marketing automation will help you get there much sooner (compared to manual methods).
Increased revenue
Granted, this last benefit may take some time to see the first results, but that’s the ultimate goal of every marketing automation implementation. With such improvements as streamlining the customer journey and nurturing leads more effectively, marketing automation significantly contributes to increased revenue and lowered customer churn. As a result, your company makes more money and retains more customers, even over longer periods of time.
Wrapping up
There are many reasons to introduce marketing automation to your business, but in fact, you need only two – increased effectiveness and time savings. Those two enable your company to work at full speed and achieve the best results you can get.
Would you like to give it a try? Awesome! Let’s start with a free trial access (no credit card needed!) so that you can test the waters without paying one cent for access.
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