Have you noticed an increase in abandoned processes in your online store? Someone added multiple products to the shopping cart, but did not complete the transaction? Many users show interest in your offers, although they do not ultimately make a purchase? Or maybe you’re just looking for something to drive more sales? Apply automated marketing campaigns and win back undecided customers!
How to remind your audience to buy
There are many marketing automation tools to help you reach potential customers. With our tips, you will create the perfect marketing campaigns and increase sales:
Automatically sent emails will encourage people to return to your store
With a large contact base, you certainly know how important time is. Manually sending the same message to multiple recipients is not only inefficient, but also very costly. There is a high probability that by the time you reach each person, your information will already be out of date. Remember, too, that customer A has quite different needs and expectations than customer B, so with inappropriate content you may discourage users and, even if they care very much about a product, they will choose a competitor over you. In iPresso, with the help of an intuitive Drag&Drop editor, you will quickly and easily create emails tailored to the customer, consistent with the look of your other ads. Aesthetically pleasing graphics and personalized message content will encourage people to come back and complete their purchases.
Push notifications will notify users about promotions
We know how important it is to respond quickly, so we enable you to create messages that will be delivered to the user in real time. Web push and mobile push (short notifications that will appear on a web browser or mobile app) will inform the recipient of a sale in your store, redirect the customer to a page with merchandise similar to what was last viewed, and remind them of a product that was out of stock but is now in stock and can be purchased again.
Pop-ups will remind you of the items in your shopping cart
Pop-ups can be a nuisance, but if you design them properly and set the time when they should appear, they will effectively remind users to complete their purchases. “Are you already out? Don’t forget to buy the things waiting for you in your shopping cart!” is the simplest message you can write, but it is extremely effective. Pop-ups don’t just have to notify you of products in the shopping cart, you can also suggest similar products to the customer based on their searches and the goods added to the cart.
Personalized SMS messages with a discount code will spark interest
Messages sent to mobile phones are always very popular with customers, most read them almost immediately, so they are widely used to remind potential customers to buy from your store. You can convince an undecided person with a specially personalized message with a code entitling them to a small discount. “Hi Anna! Would you like the brown Sophie jacket to be yours? With code XYZ11 you can buy it 10% off today! Hurry, before it’s too late!” – Sending such a short SMS message is sure to attract the customer and encourage them to return.
Marketing Automation scenarios will keep you busy with other responsibilities
It’s hard to control multiple campaigns running at the same time. On top of that, it’s better not to run purchase reminder campaigns to all recipients, which further complicates the planned activities. A loyal customer who always finalizes the order may feel surprised by a sudden information about completing the purchase and an additional discount of, for example, 5%. Thanks to segmentation and personalization, you will avoid mistakes and each message will be tailored to a specific person, while Marketing Automation scenarios will automatically assign appropriate tags and divide potential customers into groups, depending on their actions. Specific user behaviors will trigger specific automatic actions. For example, you can create a scenario in which a person with products in his or her shopping cart, after exceeding an hour without finalizing the order, will receive a reminder pop-up, and after another 30 minutes an email will be sent to him or her encouraging him or her to complete the purchase.
Summary
Marketing campaign automation enables you to reach potential customers at the right time and tailor content individually to the user, which contributes to increased conversions and sales. Using email marketing, push notifications, pop-ups and SMS messages will help you convince undecided audiences to buy, and properly designed Marketing Automation scenarios will trigger specific actions depending on the actions of individuals.
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