When running an online store, you certainly want to encourage customers to buy and offer them the most interesting products. Having a lot of goods from different categories, it’s best to tailor ads to a specific audience and their shopping preferences. With iPresso, you will create personalized recommendation frames that will help you sell more.
Why personalization is essential
In e-commerce, it is very common for customers to look for related products that they could buy from you. For example, when selling electronics, it is likely that cell phone buyers will also want to add accessories to their shopping cart, such as a case or an extra cable. Customers interested in the latest game consoles will certainly be quicker to buy a compatible controller than add-ons for a specific smartphone model. Remember, too, that even recommending one product category should be tailored to the audience. There are those who only wait for the release of the latest laptop and immediately buy one for several thousand, but others look for specific models and pay attention to many details. You probably don’t want to alienate a customer just because all the products you recommended were too wide for them and the equipment wouldn’t fit into the bag they bought earlier? Without automation and the right tools, you won’t be able to recommend products that fit each person perfectly. Let us show you how much you will gain by using Marketing Automation tools.
Create a database of contacts to better customize your offerings
Of course, you can’t guess if person X is dreaming of pants from your store and Y is planning to buy a suit for a party. Marketing automation allows you to easily collect and aggregate contact data, as well as assign tags and segment customers for increased personalization. The contact database management function will allow you to keep your site users’ information in order, and every activity undertaken by a specific person will be assigned to a profile. In addition, iPresso allows you to combine contacts into relationships in order to track customer connections and experiences for even better personalization.
Product data management has never been easier, i.e. a few words about Feed Manager
Imagine that you go to the website of a luxury jewelry store and want to buy any of the silver necklaces. Although you are shown recommendations of such products, but when you click on the link, it turns out that all the items suggested for you have been sold out. You probably close the page in frustration and start browsing the offerings of a competing company. Order in the product database is extremely important. After all, you won’t have any benefit if someone wants to buy an item that you don’t actually have in stock. Feed Manager allows you to manage different sources of product data and update the data when you change your assortment, so you will avoid such mistakes. You can discover the true potential of Feed Manager when using it not only in communicating with customers via SMS or email, but also in combination with recommendation frames.
Recommendation frames as a key to increasing sales
Want to recommend products based on a given user’s previous activity? Among other things, recommendation frames will allow you to suggest goods similar to those you have recently bought, or even those you buy regularly. In this way, you can also present more expensive products than those purchased by the person. For example, when adding a 30 ml perfume to the cart, the customer will see a frame recommending flacons with a larger capacity. The frame can also include the services offered, which will be presented in an attractive way. In iPresso you will extend recommendations with Vertex AI integration. The system will be able to predict which products a particular user might be interested in and offer suggestions dynamically adjusting to the actions taken by the potential customer. Integration with Vertex AI, for example, allows you to recommend the goods most frequently purchased together, so there is a high probability of buying more products and a higher shopping cart value.
Summary
Personalizing product recommendations encourages the customer to buy and helps increase sales. With the help of recommendation frames, you will display offers tailored to a specific person. Also, remember to create a contact database, where you will get the most important information about users. Also take care of your current product inventory and replenish it in Feed Manager.
If you want to do effective marketing and sell more, you need to try the personalized recommendation framework today! Start a free 30-day trial to the iPresso platform and see for yourself that marketing automation is for you.
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