When communicating with your customers, you definitely want to encourage them to take advantage of your offer. One reliable way to make your audience curious is real-time marketing, that is, marketing activities based on changes in the environment. With iPresso Satellite, you will use the full potential of real-time marketing and tailor your ads to the needs of interested users.
Is real-time marketing necessary?
Of course it is! Imagine you want to launch a campaign for the latest winter collection and you send ads to all your contacts. “Hi [name]! The first snow is already outside the window, so get ready for winter with our warm hats and gloves! Check it out today: [link]” is a message that is sure to attract those living in an area where it has snowed and is very cold, but it will also be received by those where the temperature is still on the plus side and it has just started to rain. With iPresso Satellite, you’ll choose who you want to target with your campaign based on context (such as the weather). Responding to customers’ needs in a timely manner is especially important in e-commerce, because if you don’t offer tailored products to your audience, your competitors will. When selling seasonal products, real-time marketing is therefore essential.
What conditions you set in iPresso Satellite
To automate your campaigns for real-time marketing, you need to set conditions based on which certain actions will be triggered. You can set several different conditions within a single setup. Only when they are all met will specific actions be triggered. In iPresso, you have a choice of internal and external conditions.
- Internal conditions draw data from our system. It is through them that you can designate that the message will be sent only when, for example, the number of people signed up for the webinar exceeds 100 (that is, the segment size is greater than 100). Then to all the undecideds you can send an email saying “Hi [name]! Already more than 100 people will participate in our latest webinar! Would you like to join us? Click and sign up today! [link]”
- External conditions are determined by data from external sources. In iPresso, you have the option to select weather conditions (e.g., snowfall, temperature or cloud cover) and exchange rate-dependent conditions (e.g., the campaign will only launch at a favorable exchange rate for a specific currency).
Ideas for campaigns you can create using iPresso Satellite
Wondering if iPresso Satellite is for you? Explore some examples of how real-time marketing can be used, and you’ll see that you need this functionality:
- Advertise snow- and frost-resistant garden decorations – you will definitely encourage customers to buy products that are not afraid of winter weather. The holiday season is approaching, so people are eager to decorate their homes with your Christmas lights and garden figurines that won’t get damaged even in heavy snowfall. For those who live in warmer regions, on the other hand, you can offer something from the standard offer, especially if you sell in different countries and some customers always have nice weather.
- Promote summer and winter collections – it’s not a well-known fact that the recipient is much more likely to buy a product if it meets their needs. In winter, in areas where there is a lot of cold weather, buyers will look for warm jackets, while during rainy weather, many customers will certainly instead opt for slightly thinner but waterproof hooded coats and rain umbrellas. Remember that the temperature in different countries can vary by up to several dozen degrees, and the offer of swimming mattresses and beach towels can alienate potential customers when there is a downpour outside the window.
- Encouraging pre-registration – using segment data, you can send a special SMS message to those who have not yet registered for product pre-orders. For example, when the registration form is filled out by 20 people (although you want at least 30 to fill it out), you will send a personalized message to all loyal customers. “Hey [name]! The pre-sale of the latest collection is coming! Want to get the new cosmetics later this year? Click here [link]!” is sure to encourage people to sign up and get the goods before anyone else.
- Campaign products that have cheaper prices due to favorable exchange rates – surely you know that some people are hunting for promotional prices and won’t take the offer without discounts. When offering goods in different currencies, their prices fluctuate depending on the exchange rate. When the current exchange rate is favorable, you can notify all buyers from a particular country that your products are now at a great price.
- Attracting customers to your online store – when it’s cold and rainy outside, most people won’t go to your stationary store, so you can send a short message for all those where it just happens to be overcast and raining: “Weather does not encourage you to leave home? Buy your favorite products in our online store! [link].”
- Recommend products that match the weather – with your customers hot and the sun shining? Offer them refreshing drinks from your store, for example! Or maybe the temperature has dropped below zero? Send a recommendation of warming teas! With iPresso Satellite, you can prepare such campaigns that instantly fit your audience’s expectations, even in highly variable weather conditions.
Summary
With real-time marketing, every campaign will be properly tailored to your customers. Thanks to the many options available in iPresso Satellite, you can create ads that run only when a certain weather condition, a specific currency change, or a designated segment size threshold is reached. This way you will always stay ahead of the competition and attract customers to take advantage of your offers.
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