Most fitness apps lose users after 30 days. Here’s automation that builds habit and increases retention
Do you run a gym or offer wellness services? Do you want your customers to come back for longer, rather than disappearing after a month? See the power of Marketing Automation in the Health & Wellness industry.
An app alone is not enough
How to keep your customers motivated to exercise regularly? Marketing automation can help you with that. We have a few ideas on how you can use iPresso and increase retention without burning through your marketing campaign budget:
Segmentation is key
Instead of sending the same advice to everyone, divide users into groups and tailor the content to each segment. An athlete training before a competition will appreciate personalized exercises that strengthen selected parts of the body. Is someone using the gym for the first time? Don’t throw them in at the deep end with a series of advanced exercises. Instead, send them short videos with instructions on how to use the equipment.
In iPresso, you can create segments based on criteria other than age or place of residence. The system will automatically register newsletter subscriptions or clicks on website links, which will help you personalize your content.
Reward activity
Create a loyalty program based on scoring and encourage customers to actively participate. Offer attractive rewards that can be exchanged for collected points. These could be, for example, discount coupons for the gym or gift cards for sports stores.
Notify app users about their amount of points and when they expire. Insert personalization brackets, i.e., special keys that allow the system to retrieve the relevant data and display it in the message content.
Has someone skipped their workouts? Send them an SMS and boost their motivation by reminding them what they gain when they are active in the app.
Mobile push notifications will remind you of everything
Did you know that you can create and send notifications directly to mobile devices? This way, you can remind app users about their expiring gym membership or changed opening hours during the holidays. What’s more, you can use real-time marketing to encourage activity at the gym when it’s raining. A short message is enough: “It’s pouring outside and you’re feeling low on energy? Come to our gym at 16 North Street and recharge your batteries!”.
Are you interested in campaigns launched depending on the weather? Click here to learn more about iPresso Satellite, and no heat wave or downpour will scare you!
Personalized emails will complement communication with the user
The system records user behavior. This allows you to create segments and tailor campaigns to the level of advancement of each customer. Send additional materials (such as tips on what to take to the gym or which exercises are best for strengthening specific parts of the body) by email. If you create a lot of valuable content, you can encourage customers to subscribe to your newsletter in the app. In iPresso, you can set up a scenario with automatic newsletter delivery to subscribers.
Combine emails and text messages
Are you opening a new gym? Let customers living nearby know about it! All you have to do is create your own GeoPoints database and send an email with the address of the new gym to the appropriate segments. You can also offer a small discount, for example -5% on all gym memberships on that day. The day before the opening, send an SMS to remind and encourage people to come and see the new facility.
Add points to app users who go to work out at the newly opened gym.
What if a customer does not renew their gym membership?
All is not lost! Prepare an omnichannel scenario that will re-engage users. Also, inform them about the points that will be reset when the customer stops going to the gym and send a survey asking why they decided not to renew their membership and what could be improved to satisfy them.
Summary: Implement Marketing Automation and don’t strain yourself!
Automate notifications and sending messages with additional materials, and personalize the content of messages for gym customers. Combine email marketing with SMS and mobile push notifications for fitness app users.
Fill out the brief and see how Marketing Automation tools work for you to increase conversion.
