Author: Jakub Wyciślik (Jakub Wyciślik)

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What is performance marketing?

What is performance marketing?

Recently we wrote about performance marketing automation. Today we will take on performance marketing itself - what it is, how to do it well, what are the criteria for its effectiveness, and most importantly - what is better to beware of so that your marketing strategy doesn't take a hit.

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How to automate inbound marketing

How to automate inbound marketing?

You have two ways of attracting customers – you can reach out to them (outbound marketing) or encourage them to come to your company (inbound marketing). In this post, we want to show you how to automate the latter strategy.

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How to create a landing page?

How to create a landing page?

Landing pages created for a specific purpose (e.g., acquiring leads, newsletter signups, sales campaigns) are a good way to increase traffic and conversions. Let's walk through landing page design and consider what an ideal landing page should look like.

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What is whisper marketing and how to use it

What is whisper marketing?

The goal of whisper marketing is to generate a relevant message that will reach a predefined audience. The more whisper marketing resembles participation in a direct discussion or a story told with a twist - the better it works.

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How can you automate performance marketing

How can you automate performance marketing?

Here at iPresso, we value performance marketing a lot! With this strategy, you can grow and scale your business – quickly and effectively. With performance marketing, you can reach new customers, mostly ones that are vitally interested in your services or products. And our platform is ready to help you with this area of your business. Let’s have a look at how iPresso help you make the most of performance marketing, specifically – Google Ads, WhatsApp, and push notifications.