PayPal recently published their e-Commerce Index, giving a better insight into the current situation in the European e-commerce sector. Let’s look at the most important conclusions from this report.
Post
Author: Maciej Mazurkiewicz (Maciej Mazurkiewicz)
Post
Master RTM – what do you need to know about this advanced marketing technique?
Have you ever heard of RTM (real-time marketing)? This strategy can give your brand a significant boost in a short period. However, there are several important boxes to tick, and if you don’t do RTM correctly – you can end up being ridiculed or even hated by your fans. Let’s have a look at what you need to know about RTM.
Post
Start using push notifications to stay in touch with customers
Are you looking for a quick and effective way of staying in touch with customers, both on personal computers and mobile devices? If so, consider push notifications as your best bet.
Post
Will connected TV (CTV) advertising be bigger than mobile advertising?
It is likely, at least according to research conducted by AppsFlyer. Their Connected TV Trends 2022-23 report shows that 98% of businesses believe that CTV advertising will be bigger than mobile advertising.
Post
Shoppers want quick answers!
Recently, the cloud communications platform Sinch surveyed over 3,000 shoppers concerning their purchasing habits
Post
Ad spend is projected to grow 5.9% in 2023
IAB is one of the leading advertising organizations. They recently published their ad spend projection in 2023 across different market sectors.
Post
How to create a marketing automation strategy
So, you’ve heard that marketing automation is a beneficial tool helping your company save a lot of time and money. And while that’s 100% true, you cannot just decide that henceforth, you start applying it in your everyday operations.