What are the real effects of your specific marketing activities? Which communication channels are the most successful ones – emails, text messages, web push notifications? What gives you the best conversion rates and highest revenues? Now you can answer all those questions thanks to iPresso’s Campaign reports. Campaign reports in iPresso provide marketers with precise...
For every ten online shopping carts, only three result in completed purchases – according to the data from Baymard Institute, an independent web usability research institute. Extra costs and requirement to create an account among top reasons The overall average online cart abandonment rate is 69,57%. What are the main causes? First of all, it...
All individuals have the right to be informed about the collection and processing of their personal data. This is one of the basic principles of data processing under GDPR. Each person whose data is collected must be informed in detail about who collects information about them, what types of data are collected, for what purpose...
OTT revenue will almost double between 2019 and 2023 to reach 72.8 billion dollars, according to PwC’s Global Entertainment and Media Outlook. Rapidly growing market The explosion of the global video market will be boosted by growing competition in this field, especially among American players. The services that are already on the market will be...
IBC is one of the largest and most influential media, entertainment and technology fairs in the world, showcasing 1,700 exhibitors in 14 halls. We’ll be there to discuss the most groundbreaking solutions for OTT media services. This year’s edition of this world-class event will be held on September 13-17 at the RAI Exhibition Centre in...
The European Union’s GDPR regulation, which has been in force since May 2018, compels companies to implement changes to their marketing activities. One of the basic issues marketers must address is the acquisition of appropriate consents for personal data processing. Even though under GDPR consent is just one of six possible legal bases for lawful...
Data Collector is an iPresso’s advanced feature that allows marketers to gather data on various kinds of activities performed by visitors on their websites, such as clicking a specific button, moving a slider, or filling out a contact form field. This mechanism allows you to collect data on specific contact activities, update their attributes which...
