65% of customers are more likely to buy from retailers that know their purchase history, according to Accenture Interactive’s new Personalization Pulse Check.
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Author: Michał Pasternak (Michał Pasternak)
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Precise marketing campaigns due to segmentation in Marketing Automation
A properly segmented customer base is key in running effective marketing campaigns online. Marketing Automation systems, such as iPresso, allow marketers to precisely segment customers on the basis of their demographics and behavioural traits.
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iPresso integrated with Slack, a messaging app for teams
iPresso is now integrated with Slack, a messaging app that allows to organize conversations for a project, a topic or a team. It provides sharing not only of messages, but also of files, images, PDFs, documents, and spreadsheets.
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Convergence of Marketing Automation and proximity marketing. How does it work?
Integration of Marketing Automation with capabilities of proximity marketing allows for efficient combination of digital marketing campaigns with communication in a brick-and-mortar shop.
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Automated marketing scenarios relieve marketers of repetitive tasks
Marketing Automation scenarios aim to make marketers’ work more efficient by using data gathered in the system to design personalized communications with leads and customers.
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How Marketing Automation helps to save time and focus on strategy – reports
Reports are one of the features of a Marketing Automation system that help marketers to save time and focus on strategy. They provide access to the results of campaigns, allow marketers to track the progress of their goals in real time and show contacts’ attributes and traits in a comprehensive way.
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How to use Marketing Automation scenario to remind your client about an upcoming visit?
Marketing Automation scenarios in iPresso may be used to automatically remind your clients of their upcoming visits (e.g. in healthcare), checkups (e.g. at an automobile repair shop) and any other appointments.