B2B Marketing Automation keeps growing rapidly, according to Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide report. In 2015 the revenue of MA systems totaled $1.8 billion, making it the third consecutive year of 50% year-over-year increases.
Big data analytics and the Internet of Things (IoT) are projected to add £322 billion to the UK economy by 2020, according to new research conducted by the Centre for Economics and Business Research (Cebr).
Marketing Automation software provides its users with a range of options for performance reporting and analysis. One of the popular tools used in this field is iPresso’s KPI Dashboard, which lets marketers set custom goals and view their progress in real time.
More than 9 in 10 internet users have at least one social media account and an average of 1.89 hours is spent in social networks each day, according to Global Web Index.
According to the latest study from Ascend2, 32 percent of marketers rate marketing automation as “very successful” at achieving important objectives such as increasing lead generation and improving lead nurturing. 59 percent rated it as “somewhat successful”.
Only 30% of B2B marketers say their companies are effective at content marketing, down from 38% last year, according to B2B Content Marketing Benchmarks, Budgets, and Trends — North America from Content Marketing Institute.
There are currently 3.3 billion loyalty program memberships in the United States, which averages 29 per one household, according to a study from Selfstartr.
