Email marketing remains one of the most effective marketing strategies. According to fresh data from GlobalWebIndex, 23% of internet users globally say they read emails/newsletters from brands.
Post
Author: Michał Pasternak (Michał Pasternak)
Post
GDPR Enters Into Force On May 25. What Are Some Of The Main New Requirements? (Part 1)
The European Union’s General Data Protection Regulation, which goes into effect on May 25, 2018, represents a revolution in data protection laws for citizens across Europe. The regulation makes it clear that the personal data is any information relating to an identified or identifiable natural person, including their IP and email addresses.
Post
Personalisation And Real-Time Offers Are Now Necessities
42% of marketers name personalised marketing as their top priority (according to Chartered Institute of Marketing) and companies that create personalised experiences are seeing revenue increase by 6-10% (according to Boston Consulting Group). A new research from Eagle Eye shows that personalisation is no longer optional, it’s a necessity for successful marketing.
Post
What Is A MarTech Stack And How To Build One?
MarTech Stack brings together all the tools that allow a company to carry out successful marketing operations across multiple channels. It may include CRM software, social media tools, content management systems, analytics tools, and Marketing Automation systems. The tools that make up a MarTech Stack will depend on a company’s marketing goals, relationships to customers,...
Post
Data Analytics And Marketing Automation Will Be Crucial For Financial Services In 2018
78% of financial services marketing and communications leaders from all over the world believe that data analytics will have biggest impact over the coming 12 months. 57% consider marketing automation as the technological development that will shape their marketing efforts in 2018 – according to the Cognito Communications and Marketing Survey 2017/18.
Post
Analyze Your Email Campaigns In iPresso’s New Dashboard
iPresso’s new dashboard gives marketers the ability to quickly visualize the results of their campaigns.
Post
iPresso’s New Integration Center – All Your Integrations In One Place!
iPresso integrates with leading CRM systems, social media platforms, messaging services and applications supporting Marketing Automation. Now all of the integrations are easily accessible in a new, refreshed dashboard.