The global cart abandonment rate for the first quarter of 2017 is 75,6%. The reasons that contribute to this problem include slow websites, extra costs, and the requirement to create an account in the e-shop, according to Fullestop.
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Author: Michał Pasternak (Michał Pasternak)
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Personalised Messages On Websites With iPresso Marketing Automation!
Actions on sites, such as pop-ups, are one of many communication channels available in iPresso. They provide marketers with the opportunity to react in real time to customers’ activities on company’s websites, and respond appropriately to their traits and preferences.
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Pop-Up Templates In iPresso To Make Real-Time Communication Even Easier
Actions on Sites, which include pop-ups, allow marketers to show website visitors dynamic content based on their preferences and activities. Both the content of such a message and the conditions that must be met in order for the system to trigger the communications are specified and launched by users of iPresso.
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Marketing Automation In Hospitality Industry – From Generating Leads To Building Strong Relationships
Using Marketing Automation can make a great difference for the hospitality industry. It allows companies to create effective campaigns through various channels, use advanced personalization of marketing materials, and get detailed reports on customer traits and activities.
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Dynamic Growth Of Global Marketing Automation Market
The global marketing automation software market is forecast to grow at a CAGR of 8.5% to reach $6,929.7 million by 2023, according to a new study by Research and Markets.
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iPresso Has Integrated With FullContact To Provide 360° Insights
FullContact is a powerful fully-connected contact management platform for professionals and enterprises. This new integration will allow you to gather even more information on your customers, enhance context and create personalized messages that improve engagement with your audience.
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How To Prioritize And Qualify Leads With Marketing Automation
Lead scoring is one of the most beneficial features of marketing automation. It allows companies to rank their prospects based on various traits, activities, and attributes, so they know who is ready to buy right now, and who is just entering the funnel.