Pipedrive is a leading sales management tool. One of its main features is pipeline management, a clear visual interface that prompts marketers to take action, remain organised and stay in control of a complex sales process. Thanks to the integration, data from pipelines will be sent directly to iPresso, where advanced communication with customers may...
The General Data Protection Regulation will impose new obligations on data processors from May 2018 on. iPresso introduces new features that will make it possible for marketers to collect and process the data in line with the GDPR.
According to Experian Cross-Channel Marketing’s Q3 2016 Email Benchmark Report, abandoned-basket emails are an efficient way of encouraging consumers to complete their transactions. iPresso’s new feature allows marketers not only to automatically send a personalized message to customers who abandoned their carts (or for example, their hotel bookings), but also to carry out elaborate marketing scenarios...
New option in iPresso’s scenarios will allow marketers to maximize the tremendous opportunities provided by Marketing Automation, by enabling them to launch individually tailored, and fully customized marketing campaigns based on external data.
The global marketing automation software market is forecast to reach $7.63 billion worldwide by 2025, according to a report by Grand View Research.
More than a quarter of media consumption is going to be mobile in 2019, up from 19% last year, according to figures from Zenith’s Media Consumption Forecast.
iPresso was featured in Capterra’s list of the top 20 most affordable Marketing Automation Software platforms.
