78% of financial services marketing and communications leaders from all over the world believe that data analytics will have biggest impact over the coming 12 months. 57% consider marketing automation as the technological development that will shape their marketing efforts in 2018 – according to the Cognito Communications and Marketing Survey 2017/18.
iPresso’s new dashboard gives marketers the ability to quickly visualize the results of their campaigns.
iPresso integrates with leading CRM systems, social media platforms, messaging services and applications supporting Marketing Automation. Now all of the integrations are easily accessible in a new, refreshed dashboard.
The global cart abandonment rate for the first quarter of 2017 is 75,6%. The reasons that contribute to this problem include slow websites, extra costs, and the requirement to create an account in the e-shop, according to Fullestop.
Actions on sites, such as pop-ups, are one of many communication channels available in iPresso. They provide marketers with the opportunity to react in real time to customers’ activities on company’s websites, and respond appropriately to their traits and preferences.
Actions on Sites, which include pop-ups, allow marketers to show website visitors dynamic content based on their preferences and activities. Both the content of such a message and the conditions that must be met in order for the system to trigger the communications are specified and launched by users of iPresso.
Using Marketing Automation can make a great difference for the hospitality industry. It allows companies to create effective campaigns through various channels, use advanced personalization of marketing materials, and get detailed reports on customer traits and activities.
