What is the place of Marketing Automation in marketing strategy? Marketing Automation is not a destination, but a means to it. It should be treated as one of the main columns on which your business is based. Each marketing automation tool is just another product, but choose wisely, it could boost your selling strategies. So...
Persona is a model that maps our client along with a set of important features which are important for us. Depending on our needs, we can assign such person interests, characteristic features, skills, needs or requirements. Thanks to the specific classification, we will be able to reach relevant target customers with content that possibly will...
Using the marketing automation tool is only a beginning. You can easily identify the client and sell him a product or a service thanks to personalized messaging but you can just as easily lose him. A tool for marketing automation should be treated as a commitment to customer care. If you interfere with his privacy...
The marketing automation is a toolset full of various instruments that help a marketer doing his job. A lot of things can be automated; you can use specialized software or a behemoth – a large set of software with many specialized modules. There is, however, another really important aspect of marketing automation – getting to...
What if you could react to all the political, sport, economic, cultural, social events almost instantly? Put an idea into the graphic designer’s head, order a text from the copywriter? You could comment on what the internet, society and your target audience is breathing right now, and in real-time. Naturally, you can do that –...
360 Degree Marketing is a great way to surround customers with marketing messages. No matter who and how consumes content, you can reach him with your message. If you want this operation to be successful, the message should be personalized. The time when one message delivered through different ways to one big human mass, is...
A well-thought-out and once applied action may benefit you. The same action inscribed in the context will most definitely benefit you even more. If the same action is a part of a larger mechanism, it will benefit you most optimally. The 360 Degree Marketing is just that – a toolset of strategies and co-dependent marketing...
