Customers abandon shopping carts, as they say. But what exactly does it mean? When they decide to not finalize the transaction, what are the reasons not to buy? The reality is, that people abandon the shopping cart way before they add even one item. How is this possible? Customers abandon shops and their services, not...
What are the real effects of your specific marketing activities? Which communication channels are the most successful ones – emails, text messages, web push notifications? What gives you the best conversion rates and highest revenues? Now you can answer all those questions thanks to iPresso’s Campaign reports. Campaign reports in iPresso provide marketers with precise...
IBC is one of the largest and most influential media, entertainment and technology fairs in the world, showcasing 1,700 exhibitors in 14 halls. We’ll be there to discuss the most groundbreaking solutions for OTT media services. This year’s edition of this world-class event will be held on September 13-17 at the RAI Exhibition Centre in...
Increased exposure and traffic, generated leads, improved sales, and loyal fans – those are the main benefits of social media marketing, according to the 2019 Social Media Marketing Industry Report from Social Media Examiner. The newly released research provides some interesting insights on the ways marketers use social media to grow and promote their businesses....
Pipelines are one of the advanced reporting features in iPresso that allow marketers to track marketing and sales processes in real time. This solution enables marketers to keep an eye on the flow of contacts through various stages of communication, lead nurturing processes and marketing campaigns. Pipelines are based on segmentation – iPresso automatically checks...
E-commerce Cracow Expo was held on 17th April in Cracow, Poland. This edition of the biggest e-commerce event in Central Europe featured 4,000 visitors, 18 expert presentations on 4 stages and 130 exhibitors. Speakers at the event discussed topics related to omnichannel communication, m-commerce, e-mail marketing, marketing automation, and the role of personalization, tailored messaging...
Meet the representatives of iPresso Media&Entertainment who will take part in one of the main events in the industry – Connected TV World Summit in London. Connected TV World Summit 2019 is the leading thought leadership event for the future of TV. iPresso will be there to explore and share innovative ideas that are poised...
