Rainfalls and snowfalls, currency exchange rates, football match results, air quality data – how significant can these kinds of information be for marketing campaigns? It is often said that information is power. Satellite, iPresso’s new trailblazing feature, will allow marketers not only to gather important data from external sources, but also to effectively employ it...
iPresso launches Satellite – a new, ground-breaking feature which will enable marketers to run automated campaigns based on sophisticated data collected from external sources. What is iPresso Satellite? iPresso Satellite is a trailblazing solution that takes marketing automation to another level. This feature allows iPresso to collect almost unlimited types of data from various sources,...
The General Data Protection Regulation went into effect on May 25, 2018. Since then, more than 59,000 data breaches have been reported to authorities. More than 59,000 data breaches have been reported in the European Economic Area since the implementation of the General Data Protection Regulation in May 2018, according to law firm DLA Piper....
AI is poised to play an increasingly important role in the development of marketing, according to the Lessons of 21-Century Brands study released by Forbes Insights and Quantcast, drafted on the basis of a survey of 504 high-level marketing executives. Most respondents expect that AI-based solutions will be useful in delivering precise measurments (72%), real-time...
Four in ten (41%) consumers say they are currently more comfortable and confident with how companies manage their data thanks to the introduction of the General Data Protection Regulation (GDPR) in May 2018 – according to Consumer email tracker 2019 report from DMA.
Advanced analytics used to better understand the ROI of marketing investments, voice technology explored in more creative ways, Marketing Automation supported by Artificial Intelligence – those are some of the trends that will influence marketing over the next 12 months, according to Kantar’s recently released predictions.
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