Web push dashboard is a new tool that will enable marketers to stay in touch with the performance of their web push communication.
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Category: News
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Smartphone’s increasingly popular as an online purchasing device
Mobile devices are already leading when it comes to product research and advocacy. But according to the new research from GlobalWebIndex, in recent years they have also come close to becoming as popular as PCs and laptops for the transaction phase of the purchase journey.
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Every generation has its own social media habits and brands must adjust
It is expected that in 2018 there will be around 2.67 billion social media users in the world. According to a report published by Personal Money Service, different generations tend to use different social media for different reasons. Brands will have to adjust their strategies to benefit from their social marketing efforts.
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iPresso’s integration with Smartsupp, live chat platform with visitor recording
Smartsupp is a platform that enables marketers to communicate with visitors on their websites in real-time and record their mouse movements and clicks. The data sent from Smartsupp to iPresso provide ability to perform further marketing actions in relation to visitors.
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Granting access to different groups of contacts in iPresso
A new option introduced in iPresso allows to grant authorization to various groups of employees or departments of a company to access different parts of customer databases.
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How to set up web push notifications in iPresso?
Web push notifications are a new channel of personalized marketing communication. They allow marketers to reach web users in real time, both on desktop and mobile devices. In iPresso Marketing Automation such notifications can be triggered automatically to engage customers and react immediately, for example after they’ve abandoned their shopping carts.
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Abandoned-basket emails bring back customers
Customers usually don’t like to be flooded with emails. However, there seems to be an exception to this rule: sending abandoned-cart emails is an efficient way of encouraging consumers to complete a transaction, according to Experian’s latest benchmark report.