AI is poised to play an increasingly important role in the development of marketing, according to the Lessons of 21-Century Brands study released by Forbes Insights and Quantcast, drafted on the basis of a survey of 504 high-level marketing executives. Most respondents expect that AI-based solutions will be useful in delivering precise measurments (72%), real-time...
Advanced analytics used to better understand the ROI of marketing investments, voice technology explored in more creative ways, Marketing Automation supported by Artificial Intelligence – those are some of the trends that will influence marketing over the next 12 months, according to Kantar’s recently released predictions.
Creating positive customer experience translates directly into the revenue of a company – according to KPMG’s report Tomorrow’s experience, today. Harnessing a customer first approach in a changing world.
