Amazon Fashion Luxury Stores is a format introduced by this e-commerce giant back in 2020 in the United States. Now, Amazon wants to succeed in the difficult European market with the same idea. Luxury Stores will offer eight brands at the beginning, but according to the company – they will develop this format further in...
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Gartner names Geniuses
Gartner is an American consulting company known, i.a., for its involvement in the digital marketing sector. One of their activities is called Digital IQ Index. Gartner analyzes companies worldwide and publishes a list of those that excel in digital marketing (so-called Geniuses). We’ve just discovered a list of 45 such companies. The current list of...
What is metaverse, and what does it mean for the MarTech sector?
Metaverse is one of the major marketing/IT buzzwords. Still, a lot of people don’t get it, though. If that applies to you, be sure to take a look at the takeaways from a lively roundtable discussion between three CEOs involved in the metaverse. The number of companies involved in the metaverse market is already counted...