Marketing automation comes in handy in almost every sector and company, but this technology truly shines in e-commerce. As it happens, in online trade, it’s all about well-designed, repetitive processes. And that’s exactly what marketing automation offers. We want to show you how marketing automation can take your e-commerce business to a whole new level.
Recently, the cloud communications platform Sinch surveyed over 3,000 shoppers concerning their purchasing habits
When you’re running an online store, selling more products is your obvious goal. The more products you sell, the more money you make, and your business is more stable. What can you do to encourage customers to put more products in their carts? In this post, we have five proven methods for you to test....
Although globally, the whole online trade industry noted a 3% decline, in Europe, the drop is much more significant. A 13% decrease is the first such situation in the 9-year history of the Salesforce Shopping Index. Moreover, the order volume in Q1 2022 has declined 17% in Europe. What are the reasons behind this substantial...
E-commerce Cracow Expo was held on 17th April in Cracow, Poland. This edition of the biggest e-commerce event in Central Europe featured 4,000 visitors, 18 expert presentations on 4 stages and 130 exhibitors. Speakers at the event discussed topics related to omnichannel communication, m-commerce, e-mail marketing, marketing automation, and the role of personalization, tailored messaging...
Marketers who use ecommerce platforms such as Shopify can now transfer the data about their customers’ purchases directly to iPresso. This is made possible thanks to the system’s new contact activity – product purchase.
