In e-mail marketing, an important element of building a list of subscribers is choosing the appropriate opt-in method. Single opt-in and double opt-in are the two most commonly used methods, each of them has its advantages and disadvantages. In this article, we will discuss the differences between them, the advantages and disadvantages of both methods, and how marketing automation can support their implementation.
In 2024, when you’re creating mailings, you simply need to take mobile users and their preferences into account. That’s because the majority of them use mobile devices to check emails daily. And if your mailing is not responsive – you won’t get much attention from mobile users. Let’s see what you need to pay attention to when designing responsive emails.
In the business, writing thank-you emails comes in handy on multiple occasions, e.g., when you want to thank someone for placing an order or signing up for your newsletter. Thank-you emails show that you care for your clients and appreciate doing business with them. In this article, we’ll show you how to write a perfect thank-you email and what it should include.
Suppose you run a digital marketing agency and you want to use email marketing to grow your client base. So, you go online and purchase a ready-made list of 50,000 email addresses of medium-sized company owners in your target sector. Let us tell you why this is a HORRIBLE idea.
Email marketing is still a very useful marketing strategy, but if you want it to work, you need to create a high-quality email base. Sending emails to random recipients is not just ineffective; it’s also illegal. In this post, we will show you how to build such a base so that it can be a vital source of leads in your business.
First association with results in e-mail marketing? Open rate (OR). However, this is only a small part of the reporting and does not tell the full story of your campaign's performance. Let's look at the topic more broadly, focusing on business goals: sales in the online store, webinar registrations, etc.
Effective communication tools play a key role in building lasting relationships with customers. One of the most popular means of transmitting information and promoting offers are marketing e-mails. How long should a marketing email be to effectively reach your audience? In this article, we will analyze various aspects of the length of marketing emails, taking into account both recipient expectations and strategies for effective content transfer. Let's discover together how to find the balance between a too long description, which can be discouraging, and a too short message, which can leave much to be desired.
