Tag: email marketing

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How to collect data for email segmentation purposes?

How to collect data for email segmentation purposes?

If you want to collect emails from your customers, it is vital to introduce segmentation as quickly as possible. This way, you can keep your email marketing relevant to your audience, especially if you provide more than one service. In this post, we want to show you how you can segment your customers and keep your email marketing effective.

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6 tips to prevent your e-mail from landing in spam

6 tips to prevent your e-mail from landing in spam

Whether you send newsletters or promotional emails, you need to ensure they land in the right folder – the main inbox and not the spam/junk section. While you cannot eliminate such a possibility, there are at least X things you can do to minimize the risk. And we want to discuss all of them in this post.

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An image illustrating the steps to implement email marketing in a company, including building a subscriber list, designing campaigns, and analyzing results.

How to implement email marketing in your company

Is email marketing still effective? When executed properly, yes! 77% of marketers have seen an increase in email engagement over the last 12 months. But in order to achieve such results, you need to stick to several principles and work stages. Let’s have a look at them.

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email marketing strategy

Is your email marketing strategy good enough? Let’s find out

Email marketing can be extremely effective. However, for this tool to work flawlessly, you need a well-thought-out plan and an email marketing program to help you achieve your goals. And how can you make sure that’s the case? Perhaps it’s time to audit your email marketing strategy. Here are the most important things you need...