Is email marketing still effective? When executed properly, yes! 77% of marketers have seen an increase in email engagement over the last 12 months. But in order to achieve such results, you need to stick to several principles and work stages. Let’s have a look at them.
Tag: email marketing
Email marketing automation – what you should know
In this blog post, we want to show you what email marketing automation is all about and how it can streamline your everyday work.
Do you know what email intelligence is all about? You should!
Email marketing is a powerful tool enabling you to effectively reach current and potential customers.
Is your email marketing strategy good enough? Let’s find out
Email marketing can be extremely effective. However, for this tool to work flawlessly, you need a well-thought-out plan and an email marketing program to help you achieve your goals. And how can you make sure that’s the case? Perhaps it’s time to audit your email marketing strategy. Here are the most important things you need...
What emails are most successful in e-commerce?
In August 2022, there was a study conducted by Bluecore on the efficiency of different types of e-commerce emails. As it happens, welcome emails have the highest open rate (over 45%). What else can you take from this research? Every online store sends hundreds of emails every month. But which of them are the most...
The basics of email marketing
Email marketing can be a powerful tool for reaching current and potential customers. However, because this form of online promotion directly involves personal information, there are a few things to consider. Let’s see how you can make the most of email marketing without breaking any rules. In general, email marketing consists of two forms of...
How to attain loyalty and engagement in e-commerce?
E-commerce is a difficult and demanding sector, especially if you’ve just started. Customers’ expectations seem never to end, and the competition is always at your heels. In such a challenging environment, the best thing you can do is continually work on your customers’ engagement and loyalty. And in this post, we’re going to show you...