In early October 2022, Gartner published a study showing that marketers use just 42% of the capabilities available in their martech stack overall.
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In early October 2022, Gartner published a study showing that marketers use just 42% of the capabilities available in their martech stack overall.
Automation is beneficial not just in marketing but in business operations and even infrastructure as well.
Gartner is an American consulting company known, i.a., for its involvement in the digital marketing sector. One of their activities is called Digital IQ Index. Gartner analyzes companies worldwide and publishes a list of those that excel in digital marketing (so-called Geniuses). We’ve just discovered a list of 45 such companies. The current list of...