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How to use automation to optimize Google Ads campaigns?

How to use automation to optimize Google Ads campaigns?

Surely you know that ads can attract many new customers. One of the most effective ways to promote your brand is to use Google Ads. There you have various options for creating ads, both graphical and also in video form. Your campaigns can be even better and more profitable if you combine Google Ads with iPresso Marketing Automation.

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Loyalization in ecommerce

How to attain loyalty and engagement in e-commerce?

E-commerce is a difficult and demanding sector, especially if you’ve just started. Customers’ expectations seem never to end, and the competition is always at your heels. In such a challenging environment, the best thing you can do is continually work on your customers’ engagement and loyalty. And in this post, we’re going to show you...