Tag: google

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13 May 202210 October 2022by Maciej MazurkiewiczNews

A new ebook on the cookieless world and its impact on martech

In January 2020, Chrome announced that they are going to make third-party cookies obsolete. The marketing world has been trying to cope with that news ever since. And that is what the authors of the new ebook “A Cookieless World: The Shifting MarTech Landscape” are interested in. It’s a study conducted among Fortune 500 marketing...

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6 May 202210 October 2022by Maciej MazurkiewiczNews

What is metaverse, and what does it mean for the MarTech sector?

Metaverse is one of the major marketing/IT buzzwords. Still, a lot of people don’t get it, though. If that applies to you, be sure to take a look at the takeaways from a lively roundtable discussion between three CEOs involved in the metaverse. The number of companies involved in the metaverse market is already counted...