The European Union’s GDPR regulation imposes specific data security obligations on organizations which collect personal data. iPresso allows marketers to act in line with the regulation by providing them with such features as Profile Pages and Unsubscribe Pages, which will now all be accessible via new Consent Manager.
Assigning customer attribute is the new type of action that may be performed on contact segments in iPresso. This will allow marketers to automatically use the data on segment’s count in communication with their leads and customers.
New reporting feature, Pipelines, which is soon to be launched in iPresso, will allow marketers to quickly and intuitively track number of contacts in various segments that make up a marketing process.
iPresso’s Actions On Sites feature, which includes e.g. pop ups, allows marketers to react in real-time to actions of recognized and anonymous users who visit company’s monitored websites. Now you can run ABX tests of such communications to choose the most successful variants!
Web Push notifications allow marketers to reach their users anywhere on the web in real time. iPresso enables you to display them to specific groups of users to, e.g., generate new e-mail subscribers, inform them about new content published on your website, or remind them about abandoned carts. How does it work in practice?
iPresso’s new dashboard gives marketers the ability to quickly visualize the results of their campaigns.
Actions on Sites, which include pop-ups, allow marketers to show website visitors dynamic content based on their preferences and activities. Both the content of such a message and the conditions that must be met in order for the system to trigger the communications are specified and launched by users of iPresso.
