How Marketing Automation will help in Media and Entertainment industry

The media and entertainment industry has always been difficult and challenging. Viewers want you to deliver high-quality content and know what they want to watch (personalized recommendations are so important here!). The competition is huge, and you’re up against some of the global giants such as Disney+ or Netflix. If you want to succeed in this challenging market sector, you’ll need every help you can get. And this is where our role begins.

Interestingly, according to the latest data published by PwC, this sector is currently experiencing a bit of a slowdown:

Still, the annual growth rate is above 2% and will be for the foreseeable future. This means the fight for the viewers will be even more fierce, as those companies are willing to invest hundreds of millions of dollars in order to create engaging series, movies, shows, and documentaries.

Getting ahead will not be easy, but you can accomplish much more with iPresso at your side. In fact, if you operate in this industry, our platform is probably your only bet when it comes to VOD, SmartTV, and satellite TV. With our help, you can reach your viewers, both current and potential, regardless of how you distribute your content.

Now, let’s have a look at how iPresso can help you make the most of marketing automation in the M&E sector.

Integrate iPresso with your entire ecosystem

Media & entertainment companies frequently use extensive ecosystems comprising many different tools designed to gather and store customer information, provide personalized recommendations, communicate with users, and bill them for their access to your platform. The good news is that our platform can be integrated with the following systems:

  • OTT/VOD platforms
  • Mobile apps
  • Stream players
  • Content and product feeds
  • Billing systems
  • CRM systems

Making it far easier to manage your whole business on an auto-pilot.

360-degree view of your viewers and personalized communication

iPresso M&E allows you to work on people and segments, build customer paths, manage their life cycle and frequency of communication, and administer databases of many product segments in one place. Moreover, our database continually updates itself, so you can keep up to speed with what’s going on with your target audience and its interests. This is crucial in this industry.

All those big streaming platforms have mastered personalized recommendations because this is what keeps your viewers engaged. Every document and every show will eventually end, and you want to be ready with the “What you should watch next” recommendation.

Of course, each such recommendation must be tailored to a given person’s interests. This is where gathering and analyzing viewer data steps in the game. But recommendations go even further. After all, even if someone finished a given series, it is possible for a new season to emerge sometime in the future. Obviously, you want to let your audience know about this fact.

And then, we have some special occasions, like Valentine’s Day, that’s a perfect opportunity to watch a romantic film with your significant other. On such special occasions, you can recommend movies and series in your database that are not necessarily 100% in line with a given person’s interests, but that’s okay.

And then, we have a whole list of other types of communication, e.g., related to platform updates, billing information, new movies in your database, etc. With our help, all these recommendations and communication can be provided to your audience using different channels:

  • Emails
  • Web/mobile push notifications
  • Notifications displayed directly in the player
  • Notifications on the VOD platform

Additionally, remember that iPresso has a wide range of tools designed to manage your customer database effectively, especially CDP and contact database management.

MA Scenarios

You can use all these tools to gather and use information about your viewers and provide them with recommendations tailored to their interests. You can even go one step further and design advanced marketing automation scenarios that trigger in response to your viewer’s actions.

For example, you can set different MA scenarios to:

  • Send notifications about new releases or new seasons of the shows a given person enjoyed
  • Propose new movies/series as soon as they finish watching the previous show
  • Propose different shows/movies based on the given customer’s recent activity

And more!

Again, this part is essential if you want to build long-term relations with your viewers and provide them with top-notch UX.

Different communication channels

Our platform gives you access to multiple communication channels so that you can stay in touch with your viewers using channels they prefer to communicate with you. If you want, you can send your customers newsletters and emails, show them pop-ups on your website (as well as personalized website content), and communicate with them using WhatsApp or even web and mobile push notifications, just like in the example below:

Build the loyalty of your target audience

We understand how important it is to retain customers for as long as possible. That’s why we give you access to three different tools that will enable you to build your viewer’s loyalty and even benefit from word of mouth and get more users via referrals. Here’s what we have in store:

  • eCouponing: You can create print or digital coupons/vouchers and distribute them among your viewers and their friends
  • Bonus points programs: You can devise loyalty programs enabling your users to access new services or get discounts
  • Lead nurturing: Lastly, you can educate customers to enhance their readiness to buy

Introduce marketing automation to your M&E company today!

In this post, we’ve mentioned solutions specifically designed for media and entertainment companies. But iPresso is so much more! We invite you to take a look at the full list of our features to see the big picture of what we can do for you.

If you operate in this sector, start by visiting the subpage that’s dedicated to your media and entertainment company and fill in the contact form (you will find the link to it at the bottom of this subpage). We’ll take it from there 🙂

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