Building lasting relationships with subscribers is becoming not only a key element of success, but also a challenge for media companies. In the digital era, where every click and every online activity can be a potential point of contact with the recipient, there is an increasing need to use tools that enable more personal, personalized communication with users.
This is where Marketing Automation comes in - a technology that is changing the way media companies build and maintain relationships with subscribers. Marketing Automation not only facilitates the automation of marketing processes, but also enables personalization of communication, tracking user behavior and providing them with content tailored to their individual preferences.
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