The media and entertainment industry has always been difficult and challenging. Viewers want you to deliver high-quality content and know what they want to watch (personalized recommendations are so important here!). The competition is huge, and you’re up against some of the global giants such as Disney+ or Netflix. If you want to succeed in this challenging market sector, you’ll need every help you can get. And this is where our role begins.
Last time, we showed you the Basic version of our platform. We understand, though, that it can be insufficient for many large companies, especially in such sectors as banking and FMCG. If you’re after a truly enterprise-grade MA solution, iPresso Enterprise is your best bet.
Media and entertainment is a challenging market sectors. Users require good content and personalized recommendations of shows and movies. Keeping users engaged can be tricky, though. Thankfully, you can adopt marketing automation to reach users more effectively and provide them with personalized recommendations.