Surely more than once your customers have received follow-ups, but have you used marketing automation to do so? Manually creating and sending these types of messages takes a lot of time, and there's a risk that they won't reach some recipients. Worse, the follow-ups may go to the wrong person, in which case they are unlikely to want to take advantage of the offers. See what marketing automation tools to use to create and send professional follow-ups that increase conversions.
Here’s the story: You have your marketing automation set up, you have a sales funnel, you are present in several marketing channels (perhaps Google Ads or Facebook Ads), Google Analytics shows traffic coming to your website and even sales-focused landing pages, and… Not much is going on. Clearly, your prospects are not converting into paying clients. What are the reasons, and more importantly, what can you do about that? Let’s have a look.
Are you wondering why your campaigns are not very effective? Perhaps it's decided by a small detail or one element that discourages customers. You can look for the cause of the failure on your own, but it will take a lot of time and doesn't guarantee improving the effectiveness of your campaigns. If you are not yet doing A/B testing, it's time to change that! We will tell you how to conduct such tests to choose the most favorable option and make your audience curious.
Marketing automation can offer tremendous work simplification and a lot of time savings. However, not every company is ready to implement or fully benefit from this technology. In this post, we’ll show you five signs that clearly indicate that you’re ready to go with marketing automation. We’ll also share some insights on what to do if you’re not.
Creating valuable content is quite a challenge. Being involved in content marketing, you surely know how hard it is to present interesting information that will attract new users. Both the form and style of writing, and even the amount of material, can make a potential customer ultimately choose a competitor. Wondering what's the reason you're not seeing satisfactory results, even though you're creating a lot of content? See the most common mistakes and learn why automation will help you with content marketing.
Marketing automation is constantly evolving. With the new technologies and solutions emerging, MA is evolving with them. Let’s have a quick look at what we can expect in 2025 and beyond concerning marketing automation. The biggest trend is definitely generative AI.
Global giants are increasingly eager to use artificial intelligence. AI can save time and expenses, plus make tasks easier for employees. Skillfully used AI, opens up new opportunities for the company. The use of artificial intelligence in marketing can provide many benefits and encourage new customers to take advantage of the offer. Find out what is the best use of AI in creating a marketing campaign, and what mistakes to avoid so that the ads produce the right results.
