ipresso Archives - Page 2 of 11 - Blog iPresso Marketing Automation

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28 January 202514 January 2025by Ela CiernickaArticles

How to measure the success of marketing campaigns in 2025? 10 indicators you need to track

Surely you know that without a correctly defined goal and monitoring whether it has been achieved, it is impossible to conduct marketing activities. After all, you can't say that a campaign was effective without any evidence of it. Moreover, seemingly beneficial advertising does not always produce the expected results, as it may, for example, generate low-quality leads for which your offer is not tailored. In controlling the results achieved, you should track and analyze marketing indicators. Learn about the 10 most important indicators that are useful in marketing.

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23 January 202515 January 2025by Ela CiernickaArticles

5 personalization mistakes that will ruin your campaign

Personalization is a powerful marketing technique that can help you get more customers, close more deals, and build a positive image of your brand or company. However, if you want to achieve all of that, you need to avoid typical mistakes that hinder your efforts and can even ruin your reputation or your campaign’s performance. We’ve listed five such mistakes. If you personalize your communication with customers (or consider doing so), you definitely should read this post!

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21 January 20252 January 2025by Ela CiernickaArticles

Don’t know how to write effective marketing emails?

You create a lot of email-based marketing campaigns, but don't see any results? In the blink of an eye the budget planned for ads disappears, and you still have no customers? Email is one of the most popular channels for communicating with recipients, but without properly selected content you won't attract anyone and show why it is the choice of your offer that is more favorable than your competitors.

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16 January 202510 January 2025by Ela CiernickaArticles

Is your marketing campaign effective? Use these tools to find out

Effectiveness is probably the number one factor when it comes to marketing campaigns (ex aequo with profitability). But it's not always easy to assess whether your campaign is actually effective; primarily the most straightforward goal (more clients) is usually the result of many different actions in your company, not just marketing campaigns. So, to help you with this issue, we've made a list of tools to help you assess your campaigns' effectiveness. Let's have a look!

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14 January 202519 December 2024by Ela CiernickaArticles

Why is omnichannel the future of marketing?

Are your campaigns ineffective? Users are reading messages too late and missing out on promotional shopping opportunities? Communication with the customer should take place through multiple channels, and preferably interconnected. An omnichannel strategy combines online and offline activities, so you take care of the recipient at every stage of the purchase path.

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9 January 20257 January 2025by Ela CiernickaArticles

How can WhatsApp marketing get you more customers?

If you run a B2C business (or even a B2B one, in some cases), WhatsApp can be one of the easiest ways to get more customers and improve CX (customer experience) in your company. How so? It’s one of the most popular, convenient, and flexible messaging platforms that’s just fantastic for sales and marketing purposes.

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7 January 202516 December 2024by Ela CiernickaArticles

Did you know that your marketing strategy is outdated? Find out how to change it immediately!

Are you sending lots of ads and still not seeing results? Are you surprised why recipients prefer your competitors? You won't attract customers with old-fashioned measures, and you'll only waste a lot of time and burn through your budget. Face it - without using marketing automation, you won't reach the majority of people who are interested in your offers. We have some tips for you on how you can change your marketing strategy!

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