On May 7, we are introducing a new version of the iPresso interface. It's not just a graphic facelift. This is a comprehensive redesign of the way of working with the system - visually and functionally. Below you will find a full summary of the changes: you will find out what has changed and why, and what it means for your daily work with iPresso.
Looking for inspiration on how you can use personalization? Or are you just getting started with marketing automation and looking around for tips? We come with ideas for personalized marketing campaigns that will help you increase sales and encourage customers to take advantage of your offer!
Do you sell exclusive collections and want to advertise them? Are you looking for ways to encourage customers to buy more? Or perhaps your previous marketing efforts have not been successful? Marketing automation can help you reach your customers and encourage them to take advantage of your offer. Check out how premium brands can use it.
Many marketers think they know the specific needs of their customers. But is that really the case? In fact, without solid analysis, it's often just an assumption or, even worse, your hunch. In today's fiercely competitive market, truly understanding the customer is not an accident but the result of a thoughtful process.
Wondering how to improve your marketing campaigns? With the development of new technologies, more and more companies are introducing solutions based on artificial intelligence and machine learning. See if it will work for you.
Your website is not just a place to present content; it’s a tool to attract and engage potential customers. The primary goal is to guide visitors to help them make the decision to use your offer. One of the most effective conversion strategies is the squeeze page, a page specifically created to capture leads.
Certainly not every customer in your database has marketing consents. Do you know what kind of emails you can send to someone like that? When creating marketing campaigns, you must follow the rules and respect the choice to refuse consent. Sending a marketing email without permission can expose you to unpleasant consequences. On the other hand, after all, you can't leave a user without keeping them updated on the status of their completed order, which is what transactional emails are for. Wondering how to distinguish between types of messages and send them to the right groups? We will dispel your doubts!
