Tag: lead

Using Marketing Automation can make a great difference for the hospitality industry. It allows companies to create effective campaigns through various channels, use advanced personalization of marketing materials, and get detailed reports on customer traits and activities.

Lead scoring is one of the most beneficial features of marketing automation. It allows companies to rank their prospects based on various traits, activities, and attributes, so they know who is ready to buy right now, and who is just entering the funnel.