Mailing still remains the basic form of communication in the B2B sector. More than two-thirds of marketers in this industry use e-mail to contact their subscribers. So, to build relationships and turn leads into converting customers, you need to know how to build a mailing list. Here are some ideas you can use - whether you're expanding an existing list or building one from scratch.
B2B marketing differs significantly compared to B2C. Here, the majority of marketing activities revolve around supporting the sales process. Although there is room for strictly image-based campaigns, the fact is, B2B companies are mostly focused on increasing sales. If that’s true in your case, how can marketing automation streamline your everyday work?
Some people think marketing automation is strictly for B2C companies, but that’s simply not true! Of course, B2C businesses have a bit wider choice concerning possible options, but it doesn’t mean that if you run a B2B business, you cannot benefit from this solution. And today, we’re going to prove our point!
