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B2B Marketing: How marketing automation supports the sales process

B2B Marketing: How marketing automation supports the sales process

B2B marketing differs significantly compared to B2C. Here, the majority of marketing activities revolve around supporting the sales process. Although there is room for strictly image-based campaigns, the fact is, B2B companies are mostly focused on increasing sales. If that’s true in your case, how can marketing automation streamline your everyday work?

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Marketing Automation for B2B companies

Marketing Automation for B2B companies

Some people think marketing automation is strictly for B2C companies, but that’s simply not true! Of course, B2C businesses have a bit wider choice concerning possible options, but it doesn’t mean that if you run a B2B business, you cannot benefit from this solution. And today, we’re going to prove our point!