Marketing automation, just like any other technology, is rapidly evolving, primarily thanks to AI and related technologies. Earlier this year, Adobe published an extensive study on what marketing automation is like in 2024 and what we can expect in the near future. In this post, we want to show you some of this report's crucial findings and share our perspective. So, let's see what's coming for marketing automation!
Every sector can benefit from increased conversions, but this question is especially important in sectors such as finance and banking, where customer’s LTV can be counted in years. That’s why bank marketers, insurers, and loan/investment companies are continually looking for ways to increase conversions and grow their business this way. And that’s what we want to discuss today.
Building lasting relationships with subscribers is becoming not only a key element of success, but also a challenge for media companies. In the digital era, where every click and every online activity can be a potential point of contact with the recipient, there is an increasing need to use tools that enable more personal, personalized communication with users.
This is where Marketing Automation comes in - a technology that is changing the way media companies build and maintain relationships with subscribers. Marketing Automation not only facilitates the automation of marketing processes, but also enables personalization of communication, tracking user behavior and providing them with content tailored to their individual preferences.
The travel industry is highly reliant on personalization – people want to travel to places that interest them or offer something they want, whether it’s great views, fantastic beaches, or other tourist attractions. If you want to succeed in the travel sector, you must appeal to your customers’ wants and interests. And this is where marketing automation steps in the game.
In today's dynamic world, where competition is constantly increasing, time management has become a key element of success. Particularly in marketing, where the speed of response and effectiveness of actions are of great importance, effective use of time becomes a priority. In this situation, Marketing Automation, i.e. the automation of marketing processes, becomes an indispensable tool supporting time and resource management.
Lead scoring is an important part of every lead generation strategy. After all, not every prospect is necessarily a good customer. You want to focus on those leads that are of high quality and are likely to sign up with your company or buy something from you. And this is what lead scoring automation is all about. Let’s see how this feature helps you grow sales.
If you run a small business, you probably don’t want to complicate things and get too many tools doing things you don’t actually need. It is likely you want to focus on things that matter to your business and help you grow. If that’s the case in your company, read on because marketing automation may be right up your alley!
