B2B marketing differs significantly compared to B2C. Here, the majority of marketing activities revolve around supporting the sales process. Although there is room for strictly image-based campaigns, the fact is, B2B companies are mostly focused on increasing sales. If that’s true in your case, how can marketing automation streamline your everyday work?
On our blog, we frequently mention that personalization is all about reaching the right customer with the right message at the right time. Context-based marketing (sometimes referred to as contextual marketing) has the same goal. Let’s have a closer look at what this technique has to offer.
Purchasing habits of many customers depend on external conditions. Clothes, sporting goods, outdoor equipment, even grill-related products – we buy these things mostly when conditions outside are favorable. At iPresso, we understand this dependence; that’s why we introduced iPresso Satellite to our offer. It’s probably the very first marketing automation system that reacts to external conditions. Let’s have a look at it.
It’s a common misconception that automation is only for email marketing. Today, with advanced marketing automation platforms, you can automate many more processes (both marketing and sales-related) going on every day in your business. The benefit? Saving a lot of time, obviously! Let’s have a look at what you can automate almost immediately using iPresso.
So, you decided to organize an industry event for your customers, stakeholders, and coworkers. That’s a big assignment! There’s a lot of planning involved, as well as other things such as marketing, agenda, invitations, and venue. Thankfully, with our help, you can automate many elements on your to-do list. Sounds interesting, doesn’t it? Let’s have a look.
In iPresso, we are constantly making changes to how the system works. But now we have decided to make one major change that you definitely won't miss!
Getting new customers is one thing. Keeping them engaged with your business is the other. Building a stable and profitable business requires both elements. Today, we want to focus on the latter.
