FMCG is not the first thing that comes to mind when you think about possible marketing automation applications. However, the truth is marketing automation can help FMCG (and B2C in general) companies reach their customers more effectively and streamline marketing and sales-related activities.
CDPs are digital platforms enabling you to gather data about your customers from all the available sources and integrate them in one place. This solution has obvious benefits, just to mention improved data analytics. Today, we want to show you what CDPs are all about and how they can help you improve your sales and marketing efforts.
Some people think marketing automation is strictly for B2C companies, but that’s simply not true! Of course, B2C businesses have a bit wider choice concerning possible options, but it doesn’t mean that if you run a B2B business, you cannot benefit from this solution. And today, we’re going to prove our point!
WhatsApp is far more than just a messenger for everyday communication between friends and family. Today, it’s a vital communication tool companies more and more eagerly use to stay in touch with their customers. What should you know about WhatsApp?
Marketing automation comes in handy in almost every sector and company, but this technology truly shines in e-commerce. As it happens, in online trade, it’s all about well-designed, repetitive processes. And that’s exactly what marketing automation offers. We want to show you how marketing automation can take your e-commerce business to a whole new level.
Have you ever had problems with customer segmentation in your business? Assigning customers to specific groups can be tricky, but it’s also critical to your business’ success. Thankfully, you don’t have to guess what’s the best option. Martech.org recently published a list of five customer segmentation models that you can apply in your strategy.
Recently Meta, the company behind Facebook, published a list of their predictions regarding the most important marketing trends in 2023, especially for SMEs but not only. Will you take them into consideration when planning the marketing strategy for 2023?
