iPresso launches Satellite – a new, ground-breaking feature which will enable marketers to run automated campaigns based on sophisticated data collected from external sources. What is iPresso Satellite? iPresso Satellite is a trailblazing solution that takes marketing automation to another level. This feature allows iPresso to collect almost unlimited types of data from various sources,...
Do your contacts visit your website? Read your newsletters? Submit contact forms? Certainly, some of them are more active than others. Lead scoring is the method that will allow you to assign points for such activities, so that you know which contacts are the closest to making the purchase.
Advanced analytics used to better understand the ROI of marketing investments, voice technology explored in more creative ways, Marketing Automation supported by Artificial Intelligence – those are some of the trends that will influence marketing over the next 12 months, according to Kantar’s recently released predictions.
The European Union’s GDPR regulation imposes specific data security obligations on organizations which collect personal data. iPresso allows marketers to act in line with the regulation by providing them with such features as Profile Pages and Unsubscribe Pages, which will now all be accessible via new Consent Manager.
Assigning customer attribute is the new type of action that may be performed on contact segments in iPresso. This will allow marketers to automatically use the data on segment’s count in communication with their leads and customers.
New reporting feature, Pipelines, which is soon to be launched in iPresso, will allow marketers to quickly and intuitively track number of contacts in various segments that make up a marketing process.
According to research from Forrester, global marketing automation spend is going to reach $25.1 billion by 2023 from $11.4 billion in 2017.
